Summary
This volume presents twenty updated and new theories oftravelers' decisions and behaviors. It describes the advances in theoryconstruction and practical applications of theory in the disciplines oftourism, hospitality, leisure, and entertainment (THLE) research. The chapters allbuild on the grand models appearing in these four literature streams during1965-2015.
This approach is comprehensive in both coverage and depthwith regard to constructing, testing, and applying theories of travelers'decisions and behaviors, which includes original work in updating grandtheories and micro (algorithm-conscious and non-conscious based) theories oftravelers' decisions and behavior. This volume is the first to fully recognizeand construct theories across the THLE discipline.
This volume describes the synergies, symbioses, andserendipity occurring in THLE behavior. It tears down researchers' parochialfences of what is and is not tourism, hospitality, leisure, and entertainment.The time has arrived tor tourism to embrace hospitality, hospitality to embracetourism, and all to embrace leisure and entertainment, and this volume servesas a catalyst to accomplish this embrace.
Timo Ohnmacht is a sociologist at the Institute of Tourism atthe Lucerne University of Applied Sciences and Arts. His research focuses onthe interrelation of tourism mobilities and modernity, and leisure and tourismtravel. He studied transportation and sociology at the Technical University ofBerlin, University of Lancaster (UK), and ETH Zurich. Julianna Priskin is a lecturer at the Institute of Tourism at the Lucerne University of Applied Sciences and Arts. She is an expert in sustainable tourism management, having 15 years applied research and consulting experience from Australia, Canada, and Switzerland. She is currently involved with various projects focusing on understanding the demand side of sustainable tourism, including how to effectively market and communicate sustainable tourism products to different tourism markets.
Jürg Stettler is a lecturer, Deputy Dean, Head of Institute, and Head of Research at the Institute of Tourism at the Lucerne University of Applied Sciences and Arts. He studied business administration and political economy at the University of Berne. One of the projects he has been involved with in past years includes the analysis of the sustainable effects of the UEFA EURO 2008 tournament in Switzerland.