by
Kim, Seongseop, editor.
Call Number
338.4791 VIS
Publication Date
2022
Format:
Regular print
Relevance:
54900.3086
2.
by
Fyall, Alan, editor.
Call Number
338.4791068 MAN
Publication Date
2022
Summary
"Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. The third edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future. With contributions from around the world, this is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field"--
Format:
Books
Relevance:
2.9811
View Other Search Results
by
Hudson, Simon.
Call Number
647.940688 HUD
Publication Date
2017
Format:
Books
Relevance:
50828.7734
by
Camilleri, Mark Anthony, 1976- 1976-, author.
Call Number
647.940688 CAM
Publication Date
2017
Format:
Books
Relevance:
57334.7578
by
Hall, Colin Michael, 1961-, author.
Call Number
338.4791 HAL
Publication Date
2016
Format:
Books
Relevance:
0.7851
by
Tribe, John.
Call Number
338.4791 TRI
Publication Date
2011
Format:
Books
Relevance:
63391.3984
by
Kotler, Philip, 1931-
Call Number
647.940688 KOT
Publication Date
2010
Format:
Books
Relevance:
52744.8125
by
Morrison, Alastair M.
Call Number
647.940688 MOR
Publication Date
2010
Summary
"Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to hospitality and travel marketing is written in a user-friendly style. Readers will benefit from the practical nature, and excellent use of relevant and up-to-date cases. Global experience in the industry is emphasized through content on destination marketing and others parts of tourism, along with case examples from around the world. The content draws upon the author's experience in the hospitality and travel marketing industry, as well as teaching experience from around the globe including the USA, Canada, Europe, Asia, and Australia. Hospitality and Travel Marketing reflects all of the latest trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding." --distributor.
Format:
Books
Relevance:
1.5740
9.
by
Briggs, Susan.
Call Number
647.9441 BRI
Publication Date
2007
Format:
Books
Relevance:
0.7995
by
Deuschl, Dennis E.
Call Number
647.940688 DEU
Publication Date
2006
Format:
Books
Relevance:
50827.3711
by
Raza, Ivo, 1968-
Call Number
647.940688 RAZ
Publication Date
2005
Summary
"In Heads in Beds: Hospitality and Tourism Marketing, author Ivo Raza teaches the reader how to build brands, generate sales and grow profits through marketing. Written for students as well as practitioners, this book is based on eight principles that the author teaches and brings to life." "Heads in Beds: Hospitality and Tourism Marketing contains extensive discussion and practical information about the marketing job, markets and products, marketing budgets, branding, advertising, creation of brochures and collateral materials, promotions and public relations, Internet marketing, and several key topics not found in other resources such as: marketing to travel agents; COOP marketing with wholesalers; and loyalty marketing."--BOOK JACKET.
Format:
Books
Relevance:
63389.7578
by
Morrison, Alastair M.
Call Number
647.940688 MOR
Publication Date
2002 2001
Format:
Books
Relevance:
1.6723
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