1.
by
Fyall, Alan, editor.
Call Number
338.4791068 MAN
Publication Date
2022
Summary
"Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. The third edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future. With contributions from around the world, this is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field"--
Format:
Books
Relevance:
2.9811
by
Holloway, J. Christopher, author.
Call Number
338.4791 HOL
Publication Date
2020
Format:
Books
Relevance:
63389.7031
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by
Tribe, John, author.
Call Number
338.4791 TRI
Publication Date
2020
Summary
"One of the leading texts in the field, The Economics of Recreation, Leisure and Tourism is the ideal introduction to the fundamentals of economics in these industries, helping you to enjoy and pass an economics module as part of tourism, recreation, events or sport management degrees. International in its outlook, it will equip you with vital skills and knowledge for your future career as well as critical skills to help you understand and help tackle crucial challenges facing the world. It is written in a clear and engaging style that assumes no prior knowledge of economics. It applies economic theory to a range of tourism industry issues at the consumer, business, national and international level by using topical examples to give the theory real-world context. This book is richly illustrated with diagrams and contains a range of features such as international case studies showcasing current issues, review questions and extracts from journals to aid understanding and further knowledge, as well as new data and statistics. It concludes with a powerful critique of traditional economics and a set of twenty-one issues that demand action. This sixth edition has been revised and updated to include: Recent and time series international economic data to provide a sense of the dynamics of world economies. Topical analysis to aid decision making for industry, governments and pressure groups. A renewed emphasis on environmental and climate change issues New and revised international case studies that demonstrate theoretical principles of economics as applied to the sector. Companion website with PowerPoint slides"--
Format:
Books
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63388.8789
by
Kotler, Philip, author.
Call Number
647.940688 MAR
Publication Date
2017
Summary
The book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism.
Format:
Books
Relevance:
60137.4961
by
Kotler, Philip, author.
Call Number
647.940688 KOT
Publication Date
2014
Format:
Books
Relevance:
50826.6758
by
Tribe, John.
Call Number
338.4791 TRI
Publication Date
2011
Format:
Books
Relevance:
63391.3984
by
Kotler, Philip, 1931-
Call Number
647.940688 KOT
Publication Date
2010
Format:
Books
Relevance:
52744.8125
by
Morrison, Alastair M.
Call Number
647.940688 MOR
Publication Date
2010
Summary
"Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to hospitality and travel marketing is written in a user-friendly style. Readers will benefit from the practical nature, and excellent use of relevant and up-to-date cases. Global experience in the industry is emphasized through content on destination marketing and others parts of tourism, along with case examples from around the world. The content draws upon the author's experience in the hospitality and travel marketing industry, as well as teaching experience from around the globe including the USA, Canada, Europe, Asia, and Australia. Hospitality and Travel Marketing reflects all of the latest trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding." --distributor.
Format:
Books
Relevance:
1.5740
by
Shoemaker, Stowe.
Call Number
647.940688 SHO
Publication Date
2008
Format:
Books
Table of contents only http://www.loc.gov/catdir/toc/ecip0715/2007015278.html
Relevance:
52746.9258
by
Pike, Steven.
Call Number
338.47910688 PIK
Publication Date
2008
Summary
"Travellers are spoilt by choice of available holiday destinations. In today's fiercely competitive tourism markets, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing bridges industry and academia by synthesising a wealth of academic literature of practical value to DMOs."--BOOK JACKET.
Format:
Books
Relevance:
1.5894
by
Kotler, Philip, 1931-
Call Number
647.940688 KOT
Publication Date
2006
Summary
"Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens bring their knowledge of the industry to the pages of Marketing for Hospitality and Tourism, Fourth Edition. The authors' understanding of the industry provides for a very readable and extremely practical text. The text has been both updated and refined over four editions. Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how." "Whether you are in marketing, sales, human resource management, food and beverage management, front of the house or back of the house operations, or general management, you are involved in marketing. This book takes an integrative approach to marketing - explaining the how and why of everyone's role in marketing."--BOOK JACKET.
Format:
Books
Relevance:
52745.5664
by
Kozak, M. (Metin), 1968-
Call Number
338.47910688 PRO
Publication Date
2006
Format:
Books
Publisher description http://www.loc.gov/catdir/enhancements/fy0632/2006043305-d.html
Relevance:
60135.6680
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