by
Xu, Feifei, 1974- editor.
Call Number
338.4791 23
Publication Date
2021
Summary
"This book examines the cutting-edge concept of gamification in tourism. The chapters offer valuable insights and examples of best practice and address key issues of game mechanism and game design principles. This will be useful for students and researchers in tourism marketing, smart tourism and tourism futures, as well as industry practitioners"--
Format:
Electronic Resources
Relevance:
60135.6133
2.
by
Jeynes, Jacqueline, author.
Call Number
910.202 JEY
Publication Date
2021
Summary
This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press. It identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the final choice is made. Customer data and global demographic profiles leads to a range of strategic marketing options for those in tourism and travel sectors, and travel trends into 2021 and beyond. Despite significant changes globally as the coronavirus became a pandemic, the strategic approach identified here still forms a sound basis for taking the industry forward. Whether you are a student on a travel and tourism course, part of the global travel agency network, a tour operator, or provider of products and services, this book covers the underpinning profile of who the 50+ mature customer is, what they are looking for, and, ultimately, strategies to inform and encourage them to buy in the future.
Format:
Electronic Resources
Relevance:
1.5668
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by
Camilleri, Mark Anthony, 1976- editor.
Call Number
910.688 23
Publication Date
2019
Summary
"The marketing of tourist destinations requires continuous strategic planning and decision making. The Branding of Tourist Destinations: Theoretical and Empirical Insights provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices. The authors present contemporary conceptual discussions and empirical studies on several aspects of destination branding that help contextualise the attractiveness of a range of tourist destinations. In particular, they explore how tourism marketers, including destination management organisations (DMOs), formulate strategies and tactics to attract prospective visitors. This book also sheds light on the latest industry developments in travel, tourism, hospitality and events in different contexts around the world, including destinations in Sweden, Portugal, Spain, Italy and Ecuador."--Provided by publisher.
Format:
Electronic Resources
Relevance:
1.6114
by
Sigala, Marianna, editor.
Call Number
338.4791 ADV
Publication Date
2018
Format:
Electronic Resources
Relevance:
41502.3281
by
Kolb, Bonita, author.
Call Number
338.4791 KOL
Publication Date
2018
Format:
Electronic Resources
Relevance:
57339.5625
by
Pike, Steven, author.
Call Number
338.47910688 PIK
Publication Date
2018
Format:
Electronic Resources
Relevance:
71874.9531
by
Kolb, Bonita M., author.
Call Number
659.2 KOL
Publication Date
2017
Format:
Electronic Resources
Relevance:
47544.1055
by
Tribe, John, author.
Call Number
790.069 TRI
Publication Date
2016
Format:
Electronic Resources
Relevance:
63388.8984
by
Christou, Evangelos.
Call Number
338.4791 SOC
Publication Date
2016
Format:
Electronic Resources
Relevance:
43632.3242
by
Correia, Antónia, editor.
Call Number
338.4791 23
Publication Date
2015
Summary
""Marketing Places and Spaces"" brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places transforms the lives of visitors - a nonfiction v ersion of Eat Pray Love.
Format:
Electronic Resources
Relevance:
2.9278
by
Minazzi, Roberta.
Call Number
338.4791 MIN
Publication Date
2014
Summary
This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the "digitization of word of mouth" via online networks. The second part analyzes the impacts that social media can have on
Format:
Electronic Resources
Relevance:
57340.5234
by
Pechlaner, Harald
Call Number
338.4791 TOU
Publication Date
2014
Summary
The Festschrift in honor of Prof. Dr. Peter Keller, president of the International Association of Scientific Experts in Tourism (AIEST) since 1994, represents a wide range of tourism research as well as the current state of the ongoing debates in tourism as a scientific research field. The aim is to cover multiple topics and trends in travelling and to discuss future development possibilities in the leisure industry.
Format:
Electronic Resources
Relevance:
47547.3164
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