by
Cai, Liping A.
Call Number
659.193384791 22
Publication Date
2009
Summary
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives.
Format:
Electronic Resources
Relevance:
44827.3320
by
Seidel, Paul.
Call Number
TR DVD 380.14591 UPS
Publication Date
2008
Summary
"The key to a successful, growing business is the ability of staff to successfully upsell products and services. But how do we do this? In this program we define a product, ask how a service differs from a product, examine the marketing concept and go through the process of upselling to add value and training staff to upsell. A valuable look at getting the most from products and services in this vital industry"--Container.
Format:
Other
Relevance:
60140.3359
View Other Search Results
by
Shoemaker, Stowe.
Call Number
647.940688 SHO
Publication Date
2008
Format:
Books
Table of contents only http://www.loc.gov/catdir/toc/ecip0715/2007015278.html
Relevance:
52746.9258
by
Pike, Steven.
Call Number
338.47910688 PIK
Publication Date
2008
Summary
"Travellers are spoilt by choice of available holiday destinations. In today's fiercely competitive tourism markets, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing bridges industry and academia by synthesising a wealth of academic literature of practical value to DMOs."--BOOK JACKET.
Format:
Books
Relevance:
1.5894
by
Singh, Manpal.
Call Number
910.68
Publication Date
2008
Summary
Tourism is a flourishing sector nowadays. As the tourism industry has grown exponentially in the past few decades, its proper management and marketing assumed an important role. As for management, there are certain tasks, which have to be taken into account for a number of different reasons. Gathering, maintaining and compiling information about the tourists is of greatest important. Be it a domestic or international, inbound or out-bond tour, providing tourists` information, healthy interaction with them, chalking out plans to cut down expenses and providing the tourists with maximum facilit
Format:
Electronic Resources
Relevance:
67237.7031
by
Collins, Cath.
Call Number
TR DVD 338.479194 WHE
Publication Date
2007
Summary
"Tourism is a major economic force in Australia. It generates immense economic benefits and significant employment for communities but it can also have a severe negative impact when environmental and social considerations are not carefully planned for. To ensure a balanced and healthy sustainability, rigorous planning, development and management needs to occur. This program explores what those processes are and how they take account of many stakeholders. Featuring interviews with some of Australia's foremost tourism experts, this is an absorbing, richly illustrated and up-to-date examination of the issues vital to this powerful industry. Ideal as a foundation program for TAFE and tertiary students." -- container.
Format:
Other
Archived advertisement online "So where the bloody hell are you?" http://nla.gov.au/nla.arc-56943
Relevance:
54901.1523
7.
by
Briggs, Susan.
Call Number
647.9441 BRI
Publication Date
2007
Format:
Books
Relevance:
0.7995
by
Deuschl, Dennis E.
Call Number
647.940688 DEU
Publication Date
2006
Format:
Books
Relevance:
50827.3711
by
Kotler, Philip, 1931-
Call Number
647.940688 KOT
Publication Date
2006
Summary
"Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens bring their knowledge of the industry to the pages of Marketing for Hospitality and Tourism, Fourth Edition. The authors' understanding of the industry provides for a very readable and extremely practical text. The text has been both updated and refined over four editions. Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how." "Whether you are in marketing, sales, human resource management, food and beverage management, front of the house or back of the house operations, or general management, you are involved in marketing. This book takes an integrative approach to marketing - explaining the how and why of everyone's role in marketing."--BOOK JACKET.
Format:
Books
Relevance:
52745.5664
by
Kozak, M. (Metin), 1968-
Call Number
338.47910688 PRO
Publication Date
2006
Format:
Books
Publisher description http://www.loc.gov/catdir/enhancements/fy0632/2006043305-d.html
Relevance:
60135.6680
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