by
Fyall, Alan, author.
Call Number
647.940688 FYA
Publication Date
2019
Summary
"The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes"--
Format:
Books
Relevance:
44826.4219
by
Hudson, Simon.
Call Number
647.940688 HUD
Publication Date
2017
Format:
Books
Relevance:
50828.7734
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by
Kotler, Philip, author.
Call Number
647.940688 MAR
Publication Date
2017
Summary
The book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism.
Format:
Books
Relevance:
60137.4961
by
Camilleri, Mark Anthony, 1976- 1976-, author.
Call Number
647.940688 CAM
Publication Date
2017
Format:
Books
Relevance:
57334.7578
by
Christou, Evangelos.
Call Number
338.4791 SOC
Publication Date
2016
Format:
Electronic Resources
Relevance:
43632.3242
by
Chhabra, Deepak.
Call Number
338.4791
Publication Date
2015
Summary
This book is a grand probe into the dynamic and evolving nature of strategic marketing in the hospitality and tourism industry. Strategic dimensions of marketing are presented and Internet is treated as an important part of the strategic marketing iceberg to promote a hybrid marketing stance by incorporating traditional marketing techniques. Multiple components of marketing are identified to formulate a strategic online marketing model that is resilient and holds potential to adapt as contemporary environments change. This book is unique in that it proposes a broader treatment of online market
Format:
Electronic Resources
Relevance:
52746.4531
by
Douglas, Alexander.
Call Number
647.940688
Publication Date
2014
Summary
This e-book addresses some of the ways of encouraging responsible hospitality and tourism business development and it provides a fascinating review of the advances occurring in both developed and developing economies.
Format:
Electronic Resources
Relevance:
57341.0039
by
Minazzi, Roberta.
Call Number
338.4791 MIN
Publication Date
2014
Summary
This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the "digitization of word of mouth" via online networks. The second part analyzes the impacts that social media can have on
Format:
Electronic Resources
Relevance:
57340.5234
by
Kotler, Philip, author.
Call Number
647.940688 KOT
Publication Date
2014
Format:
Books
Relevance:
50826.6758
by
Tresidder, Richard.
Call Number
647.94068 TRE
Publication Date
2012
Summary
A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions.
Format:
Electronic Resources
Relevance:
54899.9336
by
Malhotra, Naresh K.
Call Number
910.688
Publication Date
2011
Summary
This volume will feature the work of Marketing Legends that have been announced so far. Each Legend will describe his contributions to the marketing discipline: Richard Bagozzi; Shelby Hunt; Philip Kotler; V. Kumar; Naresh K. Malhotra; Kent Monroe; Jagdish Sheth; Jerry Wind; Gerald Zaltman.
Format:
Electronic Resources
Relevance:
0.8756
by
Kotler, Philip, 1931-
Call Number
647.940688 KOT
Publication Date
2010
Format:
Books
Relevance:
52744.8125
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