Available:*
Shelf Number | Material Type | Copy | Shelf Location | Status |
---|---|---|---|---|
338.4791 TOU | Book | 1 | Standard shelving location | Searching... Unknown |
Bound With These Titles
On Order
Summary
Summary
Generation Y is a phenomenon identified by social scientists and social commentators, and is frequently discussed in the media. Referring to the current generation of young people, the label attributes to this generation modes of behaviour, values and attitudes distinct from previous generations. This book looks at Generation Y in a tourism context; in broad conceptual terms such as trends and behaviour, and in applied terms, for example looking at particular types of travel that Generation Y takes part in, and tourism marketing aimed specifically at them. This volume aims to define and examine the current and future generation of tourism workers and consumers, and will be an essential read for researchers and students in tourism studies and related industries.
Reviews (1)
Choice Review
This volume represents the first examination of the so-called Generation Y or Millennial Generation's attitudes toward tourism as both travel and choice of profession. This work should be viewed as an initial exploration of a complex topic, that of cohort attitudinal comparisons. The research is presented in a series of largely Australian authored and cited papers, which include both conceptual and applied research. Chapters are organized in three parts: "Gen Y and Tourism," "Gen Y Tourist Behaviour," and "Capitalizing on Gen Y as Consumers and Producers." This compendium is a necessary first step in framing the various issues, but readers should not expect conclusions to the research questions that are posed. Rather, conclusions relate to the validity of cohort-based research, the lack of comparative data for cohort-based research, and an acknowledgment that cultural distinctions and confounding outside variables (e.g., technology) play important if undetermined roles in this area of attitudinal tourism research. The volume serves as a useful introduction to the concept of cohort research and its planning and marketing implications. The contributors, tourism researchers and scholars, hope that this collection will stimulate further discussion and research. Summing Up: Recommended. Tourism studies collections, upper-division undergraduate through professional. S. A. Schulman CUNY Kingsborough Community College
Table of Contents
Contributors | p. vii |
About the Editors | p. ix |
Introduction | p. x |
Part I Gen Y and Tourism | |
1 Getting to Know the Y Generation | p. 1 |
2 Mythbusting: Generation Y and Travel | p. 16 |
3 Generation Y's Travel Behaviours: a Comparison with Baby Boomers and Generation X | p. 27 |
4 Understanding Generation-Y Tourists: Managing the Risk and Change Associated with a New Emerging Market | p. 38 |
Part II Gen Y Tourist Behaviour | |
5 Generation Y as Wine Tourists: Their Expectations and Experiences at the Winery-cellar Door | p. 47 |
6 Generation Y: Perspectives of Quality in Youth Adventure Travel Experiences in an Australian Backpacker Context | p. 58 |
7 Nature-based Tourism in North America: is Generation Y the Major Cause of Increased Participation? | p. 73 |
8 Tourism and the N Generation in a Dynamically Changing Society: the Case of South Korea | p. 85 |
9 Beach Safety and Millennium Youth: Travellers and Sentinels | p. 98 |
10 Personal Travel Safety: a New Generational Perspective | p. 109 |
Part III Capitalizing on Gen Y as Consumers and Producers | |
11 Adjusting Attitudes Using Traditional Media: Magazines Can Still Move Millennials | p. 119 |
12 Understanding Generation Y's Attitudes Towards a Career in the Industry | p. 131 |
13 Generation Y and Work in Tourism and Hospitality: Problem? What Problem? | p. 143 |
14 Generation Y's Future Tourism Demand: Some Opportunities and Challenges | p. 155 |
Index | p. 165 |