Restoring tourism destinations in crisis : a strategic marketing approach / David Beirman.

ISBN:

9780851997292

Title:

Author:

Beirman, David.

Personal Author:

Beirman, David.

Publication Information:

Cambridge, MA : CABI Pub. 2003.

Physical Description:

xv, 288 p. ; 21cm.

General Note:

Includes bibliographical references and index.

Contents:

Part I : Overview ; Part II : Terrorism and political violence ; Part III : Natural disaster ; Part IV : Epidemic ; Part V : Crime ; Part VI : War ; Part VII : Combination crises.

Subject Term:

Tourism -- Economic aspects.

Tourism -- Social aspects.

Travel -- Safety measures.

Hazardous geographic environments.

Disasters.

Format:

Books

Publication Date:

2003

Publication Information:

Cambridge, MA : CABI Pub. 2003.

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Shelf Number	Material Type	Copy	Shelf Location	Status
338.4791 BEI	Not for loan	3	Standard shelving location	Searching... Unknown

Tourism everywhere is vulnerable to changes in public perception. When news about an earthquake, a violent conflict or a contagious disease in a distant location hits the television, tourists cancel holidays.
The September 11, 2001, terrorist attack against the United States impacted on airlines and tourist destinations worldwide, as did subsequent attacks on tourists. These events highlight the importance or destination crisis management for the global tourism industry.
Experienced tourism marketer and trainer, David Beirman, has created a guide to crisis management for tourism operators and offices. He provides detailed case studies of different types of crises from around the world, with analyses of the strengths and weaknesses of the approach taken by tourism managers.
This is an invaluable reference for tourism managers anywhere in the world, and a useful resource for tourism students.

Author Notes

David Beirman is Director of the Israel Government Tourism Office for Australia, New Zealand and the South West Pacific, and founding Chair of the Eastern Mediterranean Tourism Association (Australia).

Reviews (1)

Choice Review

Since tourism is, arguably, the world's largest industry and employer, it is high time that serious attention be given to the impact of crisis as a disruptive factor in this industry and how to overcome it. Beirman, a tourism professional, performs a valuable service by remedying this omission, creating a crisis classification system and cataloging remedies for the recovery and restoration of tourism destinations. Through a series of detailed case studies, the author reports on crises, organizing material into the following sections: "Terrorism and Political Violence"; "Natural Disaster"; "Epidemic"; "Crime"; "War"; and "Combination Crises." In the case studies, Beirman offers a clear analysis of the problems and challenges experienced by tourism destinations, and he charts their course toward recovery. It is not surprising that case presentation and analysis are far more compelling than the recovery prescription--simply because global communication is a relatively new phenomenon in the area of tourism destinations. Material in this volume is presented in a lucid style. ^BSumming Up: Highly recommended. Graduate, research, and professional collections. S. A. Schulman CUNY Kingsborough Community College

List of figures and tables	p. vii
Acronyms	p. ix
Acknowledgments	p. xi
Preface	p. xiii
Author's note	p. xv
Part I Overview
1 Defining tourism destinations in crisis	p. 3
2 Managing the recovery and restoration of destinations in crisis	p. 18
Part II Terrorism and political violence
3 United States: September 11, 2001 terrorist attacks: The impact on American and global tourism	p. 43
4 Egypt: terrorist attacks against tourists, 1990-98: Restoring confidence in tourism	p. 69
5 Israel: the Palestinian uprising, 2000-02: Promotion of tourism during an ongoing crisis	p. 87
6 Sri Lanka: civil war, 1995-2001: Marketing during a long-term crisis	p. 117
7 Fiji: political coups, 1987 and 2000: Post-crisis tourism recovery	p. 132
Part III Natural disaster
8 Turkey: Izmit earthquake, 1999: Rebuilding the tourist industry	p. 153
Part IV Epidemic
9 Britain: foot-and-mouth disease, 2001: Restoring confidence through information dissemination	p. 171
Part V Crime
10 South Africa: crime wave, 1994-2000: Pre-emptive response to potential tourism crisis	p. 193
11 Australia: Port Arthur massacre, 1996: Tourism Tasmania's response to an aberrant crisis	p. 210
Part VI War
12 Croatia: the Croatia-Yugoslav war, 1991-95: Post-war recovery and tourism development	p. 227
Part VII Combination crises
13 Philippines: combination crises, 1990-2001: Managing terrorism, natural disaster, crime and political instability	p. 245
Notes	p. 265
Select bibliography	p. 276
Index	p. 280

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