Call Number
641.22 WIN
Publication Date
2023 2022
Format:
Books
Relevance:
0.8075
by
Dixit, Saurabh Kumar.
Call Number
338.4791
Publication Date
2022
Format:
Electronic Resources
Relevance:
85039.3125
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by
Pezzi, Maria Giulia, editor.
Call Number
630 AGR
Publication Date
2021
Format:
Electronic Resources
Relevance:
38820.4766
by
Sigala, Marianna.
Call Number
338.4791
Publication Date
2018
Format:
Electronic Resources
Relevance:
57341.3828
by
Croce, Erica, author.
Call Number
338.4791 CRO
Publication Date
2017
Summary
This book explores how regions present themselves to tourists experiencing the culture, history, and ambience of a location through the food and wine they produce. It provides suggestions and guidelines for establishing a food-related tourism destination and discusses the environment, understanding the food tourist, supply issues, marketing, and best practice strategies. It also looks at numerous case studies from around the world.
Format:
Books
Relevance:
50828.6992
by
Bruwer, Johan.
Call Number
641.22
Publication Date
2017
Format:
Electronic Resources
Relevance:
71877.7500
by
Lee, Kyuho.
Call Number
663.2
Publication Date
2016
Format:
Electronic Resources
Relevance:
52747.1055
by
Hall, Colin Michael, 1961-, author.
Call Number
338.4791 HAL
Publication Date
2016
Format:
Books
Relevance:
0.7851
by
Girling, Robert Henriques, author.
Call Number
338.4791068 GIR
Publication Date
2015
Summary
The Good Company tells the stories of over 30 inspiring companies around the world that are among the ethical leaders in the industry. The broad positive message is encouraging and enervating; each of the companies seeks to live up to the highest standard. The authors tell the steps they have taken and what has motivated them or enabled them to pursue such noble aims.
Format:
Electronic Resources
Relevance:
49103.6680
by
Harvey, Matt, editor.
Call Number
641.22 WIN
Publication Date
2014
Summary
In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products - whether wine or wine tourism - from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories - engaging and provocative stories which engage consumers and tourists and translate into sales. This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first - branding - investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second - heritage - considers cases where there are strong linkages between cultural heritage and wine marketing. The third section - terroir - explores how a 'sense of place' is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition. This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies.
Format:
Electronic Resources
Relevance:
2.9313
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