by
Richardson, John I. (John Ivor), 1931-, author.
Call Number
338.4791 RIC
Publication Date
2008
Summary
Designed for higher education students undertaking tourism studies. It defines and discusses plus gives real world examples of the most important issues facing tourism today and the skills and knowledge tourism industry professionals need to understand and manage effectively.
Format:
Books
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2.1018
by
Richardson, John I. (John Ivor), 1931-
Call Number
338.479194 TOU
Publication Date
2004
Format:
Books
Relevance:
1.9334
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by
Mullins, Anthony.
Call Number
TR DVD 658.007994 ELV
Publication Date
2006
Summary
"Despite the threat of bushfires, flood, public ridicule, financial loss, theft and outright exhaustion, a small band of devotees from the tiny rural town of Parkes have battled against the odds to create the biggest, and most unlikely , Elvis Presley Festival in Australia"--Container. Illustrates the process of planning, marketing and managing a successful event to promote tourism in a small rural town.
Format:
Books
Relevance:
0.1336
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