Adventure has become big business-with substantial returns and rewards, but also substantial risks. The management of risk is a daily concern for operators, who need to protect clients, guides and business value. Unfortunately, however, there is a wide variance and incongruity of knowledge among programmers, instructors, guides and business operators across North America.

Making Visitors Mindful sets out a series of principles to assist in communicating with visitors. These principles are applicable to a broad range of tourism and recreation settings and are based on a theory of how people deal with, learn, and use new information. This mindfulness/mindlessness model of human information processing has been tested and used in a range of business, educational, medical, and other social problems. Making Visitors Mindful offers: Principles and examples relevant and applicable to a broad range of tourism and recreation settings; directions for planning, design, and management of educational programs and other visitor communications services that are based on a large body of applied and relevant research evidence; and a theory which is easily assessable to managers and that can be used to generate ideas for communications with visitors in many different places.

"This book examines the relationship between culture, heritage, conservation and tourism development in historic towns and urban centres. The impact of tourism on historic towns, and the role it plays in conservation and urban continuity, is debated, and long-term planning and effective management - based on strategic decision-making, which is multi-disciplinary and multi-dimensional - is discussed. The book aims to provide guidance in tourism development and visitor management for historic towns, in support of sustainable development objectives and community development." "The main focus of the book is medium sized historic towns and quarters that are attractive to the tourist market, but historic quarters in large cities and smaller, rural settlements are not excluded."--Jacket.