by
Solnet, David.
Call Number
338.4791
Publication Date
2011
Format:
Electronic Resources
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190158.3906
by
Song, Haiyan.
Call Number
338.4791 SON
Publication Date
2012 2011
Format:
Books
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155272.0938
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by
Albayrak, Tahir.
Call Number
910.68
Publication Date
2011
Summary
This e-book looks at the role of modelling in tourism management. In the last five decades, the role and importance of quantitative research in tourism has been well understood because of the emerging need for methodological evidence related to theoretical assumptions. Furthermore, the inter-disciplinary characteristics of tourism management enabled tourism researchers to undertake more collective studies with researchers from other disciplines (such as economics, psychology, sociology and biology). With its growing scope of research and complex characteristics, tourism management has become therefore an attractive research field for all researchers.
Format:
Electronic Resources
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155270.8281
by
Song, Haiyan.
Call Number
910.687
Publication Date
2011
Summary
Fierce global competition in the tourism industry is now focused on integral parts of supply chains rather than on individual firms. The highly competitive environment has forced tourism firms to look for ways to enhance their competitive advantage. Tourism products are often viewed by consumers as a value-added chain of different service components and identifying ways to effectively manage the interrelated tourism business operations will enable tourism firms to better meet customer needs and accomplish business goals thus maintaining competitive advantage over their equally efficient rivals
Format:
Electronic Resources
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155270.5156
by
Horner, Susan.
Call Number
338.4791 22
Publication Date
2012
Summary
International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompanim
Format:
Electronic Resources
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143755.4531
by
Atkinson, Helen.
Call Number
338.4791
Publication Date
2012
Summary
Part of the Contemporary Review Series. Contemporary Tourism Reviews will provide you with critical, state-of-the-art surveys of all of the major areas of tourism study to people who are coming to a topic for the first time. Written by leading thinkers and academics in the field they provide flexible, current and topical information as an instant download.
Format:
Electronic Resources
Relevance:
143753.5000
by
Moutinho, Luiz.
Call Number
338.47910684 STR
Publication Date
2011
Summary
This book contains coverage and analytical discussion of key areas of contemporary tourism management: evaluation of the most important global trends in tourism, analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism. It covers tourism marketing issues and other areas of functional management as well as strategic planning and tourism. The book is structured in four parts: the tourism environment (2 chapters); tourism marketing management (3 chapters); functional management in tourism (4 chapters) and strategic planning in tourism (4 chapters).
Format:
Books
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134473.6719
by
Saayman, Melville.
Call Number
394.2
Publication Date
2012
Format:
Electronic Resources
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134470.8906
by
Lemelin, Raynald Harvey.
Call Number
333.9557
Publication Date
2012
Summary
An insight into the booming industry of insect leisure and tourism, using case studies and examples from around the world.
Format:
Electronic Resources
Relevance:
120272.1953
10.
by
Okumus, Fevzi.
Call Number
647.940684
Publication Date
2012
Summary
Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profi
Format:
Electronic Resources
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114681.5859
by
Ryan, Chris, 1945-
Call Number
338.4791 TOU
Publication Date
2012
Summary
One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject. It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast growing sector of the world economy. This book is highly illustrated with diagrams and colour images, and contains short case studies of contemporary themes of interest, as well as new data and statistics.
Format:
Electronic Resources
Relevance:
114676.2031
12.
by
Horner, Susan.
Call Number
338.479151
Publication Date
2012
Summary
This book represents a comprehensive, authoritative and up-to-date analysis of key sectors in the hospitality and tourism industries in China and India, and will address the market's growing need for information on Tourism in China and India. The text will be written in an accessible style drawing on the authors' wealth of theoretical, educational and industry experience. The text will contain inputs from academic colleagues and commercial contacts from the identified region.Case studies will give real life experiences of hospitality and tourism companies and or
Format:
Electronic Resources
Relevance:
109798.3438
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