by
Hall, Colin Michael, 1961-, author.
Call Number
338.4791 HAL
Publication Date
2016
Format:
Books
Relevance:
0.2369
by
Christou, Evangelos.
Call Number
338.4791 SOC
Publication Date
2016
Format:
Electronic Resources
Relevance:
0.1078
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by
Correia, Antónia, editor.
Call Number
338.4791 23
Publication Date
2015
Summary
""Marketing Places and Spaces"" brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places transforms the lives of visitors - a nonfiction v ersion of Eat Pray Love.
Format:
Electronic Resources
Relevance:
0.0921
by
Chhabra, Deepak.
Call Number
338.4791
Publication Date
2015
Summary
This book is a grand probe into the dynamic and evolving nature of strategic marketing in the hospitality and tourism industry. Strategic dimensions of marketing are presented and Internet is treated as an important part of the strategic marketing iceberg to promote a hybrid marketing stance by incorporating traditional marketing techniques. Multiple components of marketing are identified to formulate a strategic online marketing model that is resilient and holds potential to adapt as contemporary environments change. This book is unique in that it proposes a broader treatment of online market
Format:
Electronic Resources
Relevance:
0.0891
by
Kotler, Philip, author.
Call Number
647.940688 MAR
Publication Date
2017
Summary
The book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism.
Format:
Books
Relevance:
0.0415
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