ISBN:
9780170128926
Title:
Australian case studies in strategic marketing / Michael D. Clemes and Gregory J. Brush.
Author:
Clemes, Michael D., author.
Personal Author:
Publication Information:
Southbank, Vic. : Thomson Dunmore Press, 2005.
Physical Description:
197 pages : illustrations ; 25 cm.
General Note:
Michael W. Clemes is a senior lecturer in marketing, Commerce Division, Lincoln University, Canterbury, N.Z.
"Continues ... series of case study textbooks developed for students of introductory marketing courses and [intended] for university and TAFE students of marketing management"--Back cover.
Includes references to New Zealand.
Contents:
Perspectives on the Australian macromarketing environment -- Services marketing -- International marketing : a conceptual framework -- A guide to mastering case study analysis -- Understanding marketing -- Marketing planning and research -- Marketing opportunities -- Market segmentation and demand -- Marketing mix -- Managing and controlling the marketing management process -- International marketing -- Services marketing -- Retailing -- Tourism marketing -- Index.
Subject Term:
Added Author:
Format:
Books
Publication Date:
2005
Publication Information:
Southbank, Vic. : Thomson Dunmore Press, 2005.