eTourism case studies : management and marketing issues / edited by Roman Egger, Dimitrios Buhalis.

ISBN:

9780750686679

Title:

Author:

Egger, Roman.

Edition:

1st ed.

Publication Information:

Amsterdam ; Boston ; London : Butterworth-Heinemann, 2008.

Physical Description:

xl, 463 p. : ill. ; 24 cm.

Subject Term:

Tourism -- Information technology -- Case studies.

Tourism -- Management -- Case studies.

Tourism -- Internet marketing -- Case studies.

Added Author:

Egger, Roman.

Buhalis, Dimitrios.

Format:

Books

Publication Date:

2008

Publication Information:

Amsterdam ; Boston ; London : Butterworth-Heinemann, 2008.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
338.47910285 ETO	Week loan	1	Standard shelving location	Searching... Unknown
338.47910285 ETO	Week loan	3	Standard shelving location	Searching... Unknown

eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing and management issues of many international companies that have successfully implemented eTourism solutions. Divided into six sections this book explores the newest developments in this field, introducing and discussing emerging trends, approaches, models and paradigms, providing visions for the future of eTourism and supporting discussion and elaboration with the help of thorough pedagogic aids. With contributions from leading global experts both from the industry and academia, each case follows a rigid structure, with features such as bulleted summaries and review questions, as well as each section having its own thorough introduction and conclusion written by the editors, highlighting the key issues and theories. This is the first book of its kind to bring together cases highlighting best practice and methods for exploiting ICT in the tourism industry, from international market leaders.

Roman Egger and Dimitrios BuhalisRoman Egger and Dimitrios BuhalisPeter O'ConnorRosanna Leung and Rob LawRosanna Leung and Rob LawBill AnckarCyril FrancisRoman Egger and Leonhard WorndlKonstantina Kaldis and Emmanouil KaldisMiroslaw NalazekDimitrios Buhalis and Roman EggerDimitrios Buhalis and Senem Yazici-MalkoclarPaul Weeks and Charles TeePongsak Hoontrakul and Sunil SahadevImmacolata Vellecco and Maria ImmacolataSimeonRodolfo BaggioYoung A Park and Ulrike GretzelAxel Jockwer and Constanze Russ-MohlAlexis PapathanassisMichael FuxDimitrios Buhalis and Roman EggerCathy GuthrieOriol Miralbell and Esther Perez Martell and Marta ViuFrancois Bedard and Marie Claire LouilletRodolfo BaggioFaustin KamuzoraKarsten Karcher and Philip AlfordMarkus SchrocksnadelAndrey Glazoy and Ola Kastensson and Jamie MurphyDimitrios Buhalis and Roman EggerMarianna Zoge and Dimitrios BuhalisBerendien LubbeSanna AnderssonFlorian M. HummelRobert Goecke and Harald Heichele and Dieter WestermannRoman Egger and Dimitrios BuhalisFrancesco Ricci and Adriano VenturiniAntonio Guevara and Jose L. CaroRoman Egger and Michael MrazekKlemens Waldhor and Claudia Freidl and Alexander Rind and Kathrin EckerIan McDonnellRoland Dessovic and Roman EggerPatrick S. Merten and Irene PuntenerJoan Miquel Gomis and Francesc Gonzalez-ReverteRainer GruberRoman Egger and Dimitrios BuhalisAstrid Ch. Dickinger and Andreas H. ZinsRoland FleischhackerFrank SchroderRoman Egger and Dimitrios Buhalis

List of figures	p. ix
List of tables	p. xii
Editors	p. xiii
Contributors	p. xv
Preface	p. xxxvii
Preamble and acknowledgements	p. xxxix
Introduction	p. 1
Part 1 Hospitality	p. 5
Case 1 InterContinental Hotel Group: dealing with online intermediaries	p. 15
Case 2 InterContinental Hotel Group: managing inventory with HOLIDEX PLUS	p. 23
Case 3 Sino Group of Hotels: handling multi-property operations	p. 30
Case 4 Omena Hotels: technology towards operational efficiency	p. 37
Case 5 Carnival City: valuating guests in the gaming industry	p. 48
Case 6 Hotel Sallerhof: innovations in interaction	p. 56
Case 7 'Emmantina' and 'Palmyra Beach' Hotels: distribution for independent hotels	p. 65
Case 8 Orbis On Line: Internet Distribution Strategies for a Regional Hotel Group	p. 74
Part 2 Intermediaries	p. 83
Case 9 Lastminute.com: from reservation system to lifestyle portal	p. 89
Case 10 Wotif.com: last-minute selling of distressed accommodation inventory	p. 102
Case 11 A2Z Professional Travel Ltd: online travel agency in Thailand	p. 110
Case 12 ITWG: increasing intermediated flows	p. 121
Case 13 Incoming partners: integrating operations	p. 128
Case 14 SideStep: travel meta-search engine	p. 137
Case 15 HolidayCheck: rendering holiday impressions	p. 145
Case 16 TUI: integrating destination information	p. 153
Case 17 Cultuzz: managing eBay as a distribution channel	p. 164
Part 3 Destinations	p. 175
Case 18 VisitBritain: satisfying the online market dynamics	p. 181
Case 19 Spain.info: towards stakeholder network	p. 190
Case 20 BonjourQuebec.com: a Vision, a Strategy, a Brand	p. 200
Case 21 The Province of Rimini: communicating with the customer	p. 213
Case 22 Tanzania: extending eTourism tools utilization	p. 224
Case 23 Tiscover: destination management system pioneer	p. 233
Case 24 Feratel Media Technologies: providing DMS technology	p. 243
Case 25 Destimation.com: online solutions for destination management companies	p. 252
Part 4 Transportation	p. 263
Case 26 British Airways: customer enabled interactivity	p. 269
Case 27 Kulula.com: low-cost carrier and ICTs	p. 282
Case 28 Finnair: innovating interactivity	p. 293
Case 29 Enterprise Rent-A-Car: mainstreaming distribution	p. 304
Case 30 Lufthansa Systems: dynamic pricing	p. 310
Part 5 Information communication technology systems	p. 327
Case 31 eCTRL solutions: Trip@dvice technology	p. 333
Case 32 The green card (Targeta Verda): a tourist card for the Balearic Islands	p. 342
Case 33 CheckEffect: Benchmarking e-Marketing performance	p. 350
Case 34 TAI (Day Trip Indicator): measuring value added in the tourism sector	p. 361
Case 35 Tourism Technology: travel wholesale management system	p. 372
Case 36 Digital Tourism Assistant: enquiry management solution for destinations	p. 382
Case 37 Amadeus: Evolution of GDS	p. 391
Case 38 Amadeus: global distribution system's new paradigm	p. 399
Case 39 Pegasus Solutions: providing interconnectivity	p. 407
Part 6 Mobile systems	p. 417
Case 40 Rivertale: mobile services for cruise ships	p. 427
Case 41 LOVO: the mobile lifestyle assistant	p. 435
Case 42 Aladdin: a mobile destination management solution for incoming agencies	p. 445
Epilogue: The eTourism Future	p. 459
Index	p. 465

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