Machine generated contents note: pt. ONE TOURISM PERSPECTIVES -- ch. 1 An Introduction to Tourism -- Learning Objectives -- Introduction -- The Evolution of Tourism -- Historical Geographies -- Defining Tourism -- The Study of Tourism -- Chapter Review -- Questions and Activities -- Further Reading -- ch. 2 The Economics of Tourism -- Learning Objectives -- Introduction -- Defining Economics -- Important Macro-Economic Concepts for Tourism -- Important Micro-Economic Concepts for Tourism -- Chapter Review -- Questions and Activities -- Further Reading -- pt. TWO TOURISM PEOPLE -- ch. 3 Tourism as Employer -- Learning Objectives -- Introduction -- Working in Tourism -- Small Businesses and Self-Employment in Tourism -- The Challenges of Working in Tourism -- The Rewards for Working in Tourism -- Jobs in Tourism -- Human Resources in Tourism -- Management of Tourism Organizations -- Managing Volunteers -- Managing Retention -- Employability Skills -- Career Development --

Contents note continued: Chapter Review -- Questions and Activities -- Further Reading -- pt. THREE CONSUMING TOURISM -- ch. 4 Air Transportation -- Learning Objectives -- Introduction -- A History of Air Travel -- Airline Services -- Types of Aircraft -- Regulation -- Forms of Airline Cooperation -- Chapter Review -- Questions and Activities -- Further Reading -- ch. 5 Road and Rail Transportation -- Learning Objectives -- Introduction -- Personal Transport Choices -- Historical Trends in Transportation -- The Bicycle -- The Private Car -- Bus and Coach Travel -- The Railway -- Transport Hubs and Infrastructure -- Chapter Review -- Questions and Activities -- Further Reading -- ch. 6 Water-borne Transport -- Learning Objectives -- Introduction -- The Industrial Waterway -- Private Craft -- River Taxis and River Buses -- Ferries -- Submersibles and Semi-submersibles -- The Cruise Ship Industry -- The Geography of Cruising -- Types of Cruises -- Special Forms of Cruises --

Contents note continued: Environmental Issues -- Ports -- Chapter Review -- Questions and Activities -- Further Reading -- ch. 7 Accommodation -- Learning Objectives -- Introduction -- Accommodation -- The Structure of the Accommodation Sector -- Classification and Grading of Accommodation -- Planning for Accommodation Demand -- Chapter Review -- Questions and Activities -- Further Reading -- ch. 8 Food and Beverage -- Learning Objectives -- Introduction -- Food and Beverage -- Issues Affecting Food Service -- Chapter Review -- Questions and Activities -- Further Reading -- ch. 9 Visitor Attractions -- Learning Objectives -- Introduction -- Attractions -- The Countryside as an Attraction -- In Search of the Unusual -- Events as Attractions -- Experience and Interpretation at Visitor Attractions -- The Tourist Information Centre -- Chapter Review -- Questions and Activities -- Further Reading -- ch. 10 Themes in Tourism -- Learning Objectives -- Introduction -- Types of Tourism --

Contents note continued: Chapter Review -- Questions and Activities -- Further Reading -- pt. FOUR TOURISM MANAGEMENT -- ch. 11 Operations Management in Tourism -- Learning Objectives -- Introduction -- The Operations Management Model -- Internal and External Factors -- Operational Strategy -- Human Resources -- Facilities Management -- Facilities Design -- Product Design and Development -- Capacity Management -- Queue Management -- Managing Service Quality -- Revenue and Yield Management -- Productivity and Performance Management -- Managing Safety -- Crisis Management -- Legislation -- Financial Management -- Future Planning -- Forecasting -- Chapter Review -- Questions and Activities -- Further Reading -- ch. 12 Destination Management -- Learning Objectives -- Introduction -- The Emergence of the Destination -- Defining Destinations -- The Public and Private Sectors in Destination Management -- Destination Planning and Development -- Destination Management Organizations --

Contents note continued: Developing a Destination Management Organization -- Funding and Finance for Destination Marketing -- Destination Strategy -- Chapter Review -- Questions and Activities -- Further Reading -- ch. 13 Tourism and Destination Strategy -- Learning Objectives -- Introduction -- Defining Strategy -- Strategic Planning -- Strategic Management -- Strategic Analysis -- Stakeholder Analysis -- Strategic Formulation -- Strategic Positioning -- Strategic Direction -- Strategic Growth -- Implementation and Monitoring -- Managing Change -- Strategic Drift -- Evaluation of Tourism Strategies -- Chapter Review -- Questions and Activities -- Further Reading -- ch. 14 Tourism and Destination Marketing -- Learning Objectives -- Introduction -- Defining Marketing -- PART A - Consumer Perspectives -- Determinants and Motivators -- Cultural Contexts for Marketing -- Marketers and Motivation -- Designing a Marketing Strategy and Marketing Plan -- PART B - Industry Perspectives --

Contents note continued: Market Research -- Marketing Segmentation, Targeting and Positioning -- Developing the Marketing Strategy -- Choosing a Strategic Direction -- Implementing the Marketing Strategy - the Marketing Mix -- Creating Branding and Promotional Materials -- Chapter Review -- Questions and Activities -- Further Reading -- pt. FIVE TOURISM DEVELOPMENT -- ch. 15 Tourism Policy and Planning -- Learning Objectives -- Introduction -- Tourism Policy and Planning -- Planning for Tourism -- International Tourism Planning -- The Role of NTOs and DMOs -- National and Regional Tourism Planning: The Public Sector -- Why Plan for Tourism? -- The Positive Impacts of Tourism -- Planning Challenges in Tourism -- Integrated Planning and Development -- Planning for Tourism Development -- Planning in Rural Areas: National Parks -- Planning in Historic (Urban) Environments -- Chapter Review -- Questions and Activities -- Further Reading -- ch. 16 Tourism and Sustainability --

Contents note continued: Learning Objectives -- Introduction -- Resources -- Carrying Capacity -- Economic Impacts -- Socio-Cultural Impacts -- Environmentalal Impacts -- Sustainable Tourism -- Management Strategies -- Chapter Review -- Questions and Activities -- Further Reading -- pt. SIX TOURISM FUTURES -- ch. 17 Tourism Research -- Learning Objectives -- Introduction -- Research Questions versus Management or Policy Questions -- Research Paradigms -- Types of Tourism Research -- Functions of Tourism Research -- Theory in Tourism Research -- Phases of a Research Project -- Chapter Review -- Questions and Activities -- Further Reading -- ch. 18 The Future of Tourism -- Learning Objectives -- Introduction -- Understanding Change -- Factors that will Influence the Future -- Market Variables -- Virtual Reality -- Space Tourism -- Globalization -- Neo-colonialism -- New Tourism -- Postmodernism and Tourism -- Postmodernism and Post-Industrial Cities -- UNWTO 2020 Vision --

Contents note continued: Crisis Management -- The Slow Movement -- Chapter Review -- Questions -- Further Reading.