Cover -- Contents -- Part I: Destination Management -- Cooperative Destination Development: Advantages, Challenges and Success Factors -- 1. Destination Management Seen from a Network Perspective -- 2. Advantages of Cooperative Destination Development -- 3. Barriers to Cooperative Destination Development -- Status-Quo Orientation -- Barriers to Long-Term Orientation -- (Perception of) Asymmetrical Competencies -- Tourism 'Tragedy of the Commons' -- Prisoner's Dilemma and the Problem of Free Riders -- Insufficient Goal Definition and Semi-professional Control -- Insufficient Resources and Actor Qualifications -- 4. Success Factors for Cooperative Destination Development -- Selection of Network Partners -- Building Trust -- Communication, Knowledge Sharing and Inter-Organisational Learning -- Coordination -- Evaluation and Control -- 5. Conclusion -- References -- Destination Competitiveness as Performance - a Study of Åland's Competitiveness in the Tourism Market since 1995 -- 1. Introduction -- 2. The Competitiveness Concept -- 2.1 Tourism Destination Competitiveness -- 3. Methodology -- 4. The Competitive Performance of Åland -- 4.1 Åland's Competitive Performance - Macro-Level Indicators -- 4.1.1 Number of Arrivals -- 4.1.2 Average Length of Stay -- 4.1.3 Expenditure during the Stay -- 4.2 The Economic Contribution of Tourism to Society -- 4.2.1 The Direct Tourism Income -- 4.2.2 Employment Effects -- 4.2.3 The Prosperity of Åland Society as a Whole -- 4.3 Meso-LevelIndicators - the Competitiveness of the Lodging Industry -- 4.3.1 Number of Accommodation Nights -- 4.3.2 Occupancy Rates of Hotels -- 4.3.3 Number of Firms in the Accommodation Sector -- 5. Discussion -- 6. Conclusion -- References -- The Role of Key Indicator-Based Controlling Systems in Strategic Destination Management - The Case of North Rhine-Westphalia -- 1. Introduction.

2. Destination Management -- 2.1 Success Factors in Destination Management -- 2.1.1 Market and Marketing Research in Destination Management -- 2.1.2 Destination Benchmarking -- 2.2 Challenges for Destination Marketers -- 3. Instruments and Tools for Strategic Destination Management -- 3.1 Key Indicator-Based Controlling Systems - Destination Scorecards -- 3.2 Online-Based Business Intelligence Solution 'T-Fis' -- 4. Case Study: North Rhine-Westphalia -- 4.1 Tourismus NRW e. V. Role within Germany's Destination Landscape -- 4.2 Destination Card North Rhine-Westphalia -- 5. Conclusion -- References -- Analysing the Effectiveness of Destination Canada's Canadian Signature Experience Programme: Perspectives of Canadian ADS Tour Operators -- 1. Introduction -- 2. Background Literature -- 2.1 Chinese Outbound Tourism -- 2.2 Approved Destination Status and the Chinese Market in Canada -- 2.3 Canadian Signature Experiences Programme (CSE) -- 3. The Study -- 4. Results and Discussion -- 4.1 Current Business Profile of Canadian ADS Operators -- 4.2 ADS Operators' Knowledge of the Chinese Market in Canada -- 4.3 ADS Operators' Perception of the Effectiveness of the Canadian Signature Experiences Programme -- 5. Conclusion and Implications -- References -- Digital Tourism Marketing -- 1. Introduction to Digital Tourism Marketing -- 1.1 Analogue vs. Digital Tourism Marketing -- 1.2 Structuring of Digital Tourism Marketing -- 2. Characteristics of the Internet -- 2.1 Virtuality -- 2.2 Multimediality -- 2.3 Individuality -- 2.4 Interactivity -- 3. Conclusion -- References -- Urban Tourism in Rural Surroundings - Second Home Tourism -- 1. Introduction -- 2. Initial Perspectives -- 3. Literature Review -- 4. Case Description and Method -- 5. Results -- 5.1 Nature and Recreational Opportunities -- 5.2 RSH Self-assessed Personal Characteristics -- 6. Discussion.

7. Concluding Remarks -- References -- Part II: Tourist Experiences -- Expectations for a Volcano Tourism Experience: Visitor Perspectives at Mount Pinatubo, Philippines -- 1. Introduction -- 2. Volcano Tourism -- 2.1 Volcano Tourism at Mount Pinatubo -- 3. Tourism Experience Expectations -- 4. Methodology -- 5. Results -- 5.1 Natural Dimension -- 5.2 Recreational Dimension -- 5.3 Socio-cultural Dimension -- 5.4 General Anticipated Experiential Outcomes -- 6. Discussion and Conclusion -- Acknowledgements -- References -- Visitor Experiences at an Urban Wildlife Park: The Case of the Wildpark Christianental in Wernigerode, Germany -- 1. Introduction -- 2. Zoos, Aquaria, and Wildlife Parks -- 2.1 The Roles of Zoos, Aquaria, and Wildlife Parks -- 2.2 Motivations to Visit Zoos, Aquaria and Wildlife Parks -- 3. Methodology -- 4. Results and Discussion -- 4.1 A Demographic Profile -- 4.2 Learning, Conservation and Entertainment -- 4.3 Visitor Satisfaction -- 4.4 Willingness to Pay -- 5. Conclusion -- Acknowledgments -- References -- National Parks as Experience Spaces - an Auto-Ethnographic Study in Two Finnish Parks -- 1. Introduction -- 2. Tourism in National Parks -- 3. Finnish National Parks -- 4. Tourism Experiences -- 5. Research Approach -- 6. Target National Parks -- 7. Data Collection -- 8. Findings -- 8.1 Author 1's Experiences -- 8.2 Author 2's Experiences -- 9. Discussion -- 10. Conclusion -- References -- Travel with a Wedding Dress: Bridal Photography Experiences of Chinese Travellers in Australia and New Zealand -- 1. Introduction -- 2.1 Experience economy and tourism experiences -- 2.1.2 The tourism experience -- 2.2 Wedding-relatedtourism and honeymoon travelling -- 2.3 Bridal photography -- 3. Methods -- 3.1 Qualitative research strategy -- 3.2 Social media, travel blogs and online travel forums.

3.3 Unobtrusive method and narrative analysis -- 3.4 Data collection -- 3.5 Data analysis -- 4. Findings - Australia -- 4.1 Travel bloggers and online forum users -- 4.2 The methods of bridal photo-shooting -- 4.2.1 Bridal portraits by photography studios -- 4.2.2 Self-shotbridal photographs -- 4.3 Capturing fun and happiness -- 4.4 Recording and reminiscing romance -- 4.5 Exotic dreams and being there -- 4.6 Nature and naturalism -- 5. Findings - New Zealand -- 5.1 Travel bloggers and online forum users -- 5.2 The methods of bridal photo-shooting -- 5.2.1 Bridal portraits by photography studios -- 5.2.2 Self-shotbridal photographs -- 5.3 Capturing fun and happiness -- 5.4 Recording and reminiscing romance -- 5.5 Exotic dreams and being there -- 5.6 Nature and naturalism -- 6. Discussion -- 6.1 The methods of bridal photo-shooting -- 6.2 Capturing fun and happiness -- 6.3 Recording and reminiscing romance -- 6.4 Exotic dreams and being there -- 6.5 Nature and naturalism -- 6.6 Bridal portraits and the bridal gaze -- 7. Conclusions -- References -- Food and Wine Do not Travel: Gastronomic Tourism in Mexico -- 1. Introduction -- 2. Tourist food preferences -- 3. The experience design -- 4. Mexico as a gastronomic destination -- 5. Omnivorous tourists -- 6. Montezuma's revenge -- 7. Gastronomy vocation and professionalism -- 8. Setting the table -- References -- Table of Figures -- List of Tables -- Author Bios.