Tourism Management [electronic resource] : Analysis, Behaviour and Strategy

ISBN:

9781845933241

Title:

Author:

Woodside, A.

Personal Author:

Woodside, A.

Publication Information:

Wallingford : CABI, 2007.

Physical Description:

1 online resource (540 p.)

General Note:

Description based upon print version of record.

Contents:

Contents; Contributors; PART I: INTRODUCTION TO ADVANCING TOURISM MANAGEMENT; PART II: SCANNING AND SENSE MAKING; PART III: PLANNING; PART IV: IMPLEMENTING; PART V: EVALUATING ACTIONS/PROCESS AND PERFORMANCE OUTCOMES; PART VI: ADMINISTERING; Index

Subject Term:

Tourism.

Added Author:

Martin, D.

Format:

Electronic Resources

Electronic Access:

Click here to view book

Publication Date:

2007

Publication Information:

Wallingford : CABI, 2007.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
338.4791	1:E-BOOK	1	1:ON-DEMAND	Searching... Unknown

Bound With These Titles

On Order

Summary

Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. However, the actions of tourists are not always based upon conscious thinking and decision-making and therefore more realistic and practical management strategies are needed. Tourism Management provides an in-depth coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programmes. Recent advances in tourism theory and research on causal history and ecological systems are used to discuss how leisure and tourism occurs. This book offers useful descriptions, tools, and examples of tourism management decision-making.