1.
by
Egger, Roman.
Call Number
338.47910285 ETO
Publication Date
2008
Format:
Books
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0.2844
by
Moutinho, Luiz.
Call Number
338.47910684 STR
Publication Date
2011
Summary
This book contains coverage and analytical discussion of key areas of contemporary tourism management: evaluation of the most important global trends in tourism, analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism. It covers tourism marketing issues and other areas of functional management as well as strategic planning and tourism. The book is structured in four parts: the tourism environment (2 chapters); tourism marketing management (3 chapters); functional management in tourism (4 chapters) and strategic planning in tourism (4 chapters).
Format:
Books
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0.2739
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by
Weaver, David B. (David Bruce)
Call Number
338.4791 WEA
Publication Date
2010
Summary
"... updated with recent industry and research developments and retains the thoroughness of content and application that has been established in the previous editions"--Back cover.
Format:
Books
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0.2652
by
Weaver, David B. (David Bruce)
Call Number
338.479194 WEA
Publication Date
2006
Format:
Books
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0.2652
by
Watt, David C., 1951-
Call Number
658.456 WAT
Publication Date
1998
Format:
Books
Relevance:
0.2611
by
Allen, Johnny, author.
Call Number
658.456 ALL
Publication Date
2021
Summary
This book serves as a concise yet comprehensive, step-by-step handbook for modern event management. This Essentials edition gives students contemporary lessons and insights that they can relate to. It brings theory to life through copious practical examples, illustrative diagrams and unique case studies demonstrating best practices and pitfalls. Industry experts from across APAC?s event planning sector have contributed content to key contemporary topics including sustainability, risk management, project management and strategic alignment to client goals.
Format:
Books
Relevance:
0.2121
7.
by
Fyall, Alan, editor.
Call Number
338.4791068 MAN
Publication Date
2022
Summary
"Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. The third edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future. With contributions from around the world, this is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field"--
Format:
Books
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0.2080
by
Van Hoof, Hubert B.
Call Number
647.94068 HOS
Publication Date
2007
Format:
Books
Table of contents only http://www.loc.gov/catdir/toc/ecip065/2005037609.html
Relevance:
0.2041
by
Saee, John.
Call Number
647.94068 SAE
Publication Date
2006
Summary
"This timely book examines cross-cultural managerial communication competence and its application within the service industry. Focusing particularly on the hospitality and tourism industry, John Saee examines the cross-cultural implications of competence across all managerial functions: planning, workplace communication, recruitment/promotion, induction, training, supervision, industrial relations, management of change, customer service, financial management and marketing." "This is the first detailed study - at a national level - of current psychological and sociological theories of intercultural communication, linked to an investigation of the management of cultural diversity in the workplace within a multicultural society, a study which has global implications. This cutting-edge research advances new modalities of best practice on managerial competence which can be equally applied to all other industries around the world confronted with cultural diversity in the workplace."--BOOK JACKET.
Format:
Books
Table of contents only http://www.loc.gov/catdir/toc/ecip068/2006004796.html
Relevance:
0.1905
by
Kotler, Philip, 1931-
Call Number
647.940688 KOT
Publication Date
2006
Summary
"Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens bring their knowledge of the industry to the pages of Marketing for Hospitality and Tourism, Fourth Edition. The authors' understanding of the industry provides for a very readable and extremely practical text. The text has been both updated and refined over four editions. Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how." "Whether you are in marketing, sales, human resource management, food and beverage management, front of the house or back of the house operations, or general management, you are involved in marketing. This book takes an integrative approach to marketing - explaining the how and why of everyone's role in marketing."--BOOK JACKET.
Format:
Books
Relevance:
0.1698
by
Du Cros, Hilary, author.
Call Number
338.4791 DU
Publication Date
2020
Summary
"Cultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. The first edition illustrated how heritage and tourism goals can be integrated in a management and marketing framework to produce sustainable cultural tourism. The current edition takes this further to base the discussion of cultural tourism in the theory and practice of cultural and heritage management (CM and CHM), under the understanding that for tourism to thrive, a balanced approach to the resource base it uses must be maintained. An 'umbrella approach' to cultural tourism represents a unique feature of the book, proposing solutions to achieve an optimal outcome for all sectors. Reflecting the many important developments in the field this new edition has been completely revised and updated in the following ways: New content on increasingly relevant topics including; sustainability, climate change, the threat of de-globalisation, overtourism and social media; New sections on experience creation, accessibility and inclusivity, as well as expanded material on creative industries and new management challenges; New international case studies and tried-and-tested assignment exercises have been added to every chapter. Written by experts in both tourism and cultural heritage management, this book will enable professionals and students to gain a better understanding of their own and each other's roles in achieving sustainable cultural tourism. It provides a blueprint for producing top-quality, long-term cultural tourism products"--
Format:
Books
Relevance:
0.1617
by
Brunt, Paul.
Call Number
338.4791 BRU
Publication Date
2017
Format:
Books
Relevance:
0.1617
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