by
Adie, Bailey Ashton, author.
Call Number
338.4791 ADI
Publication Date
2019
Format:
Electronic Resources
Relevance:
180402.7813
by
Mariani, Marcello M.
Call Number
338.4791 TOU
Publication Date
2014
Summary
Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time.
Format:
Electronic Resources
Relevance:
121638.7969
View Other Search Results
by
Morrison, Alastair M.
Call Number
338.4791 MOR
Publication Date
2013
Summary
Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with:A solid introduction to destination marketing strategy and planning, to organ
Format:
Electronic Resources
Relevance:
0.5053
by
Sotiriadis, Marios.
Call Number
330
Publication Date
2016
Summary
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
Format:
Electronic Resources
Relevance:
0.4268
Call Number
338.47910688 INN
Publication Date
2010
Summary
Hauptbeschreibung Innovation - The story behind success in tourism demand is becoming very volatile. In addition financial crisis and hyper competition in the liberalised world market worsen the situation. To survive entrepreneurs have to continuously adapt to changes, improve services, create new products and break into new markets. In short: They have to be innovative. This volume provides you a unique inside view of innovative entrepreneurs in tourism who had the foresight to transform their practices in the tourism industry in an almost revolutionary fashion, e.
Format:
Electronic Resources
Relevance:
0.3000
by
Weaver, David B. (David Bruce)
Call Number
338.4791068 WEA
Publication Date
2014
Format:
Electronic Resources
Relevance:
0.2572
by
Gilmore, Audrey.
Call Number
658.8 22
Publication Date
2003
Summary
Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues in the context of organisational frameworks and activities - discusses different services contexts including financial services, tourism, charities and museums.
Format:
Electronic Resources
Relevance:
0.2500
by
Wearing, Stephen, author.
Call Number
338.4791 WEA
Publication Date
2018
Format:
Electronic Resources
Relevance:
0.2433
by
Aktaş, Gürhan, ditor.
Call Number
338.4791 INT
Publication Date
2022
Format:
Electronic Resources
Relevance:
0.2315
by
Pechlaner, Harald
Call Number
338.4791 TOU
Publication Date
2014
Summary
The Festschrift in honor of Prof. Dr. Peter Keller, president of the International Association of Scientific Experts in Tourism (AIEST) since 1994, represents a wide range of tourism research as well as the current state of the ongoing debates in tourism as a scientific research field. The aim is to cover multiple topics and trends in travelling and to discuss future development possibilities in the leisure industry.
Format:
Electronic Resources
Relevance:
0.2261
by
Brown, Keith G.
Call Number
338.4791 BRO
Publication Date
2010
Summary
Collectively this collection of papers offers new perspectives on the special characteristics of island tourism, community dynamics, the role of marketing and the development of sustainable cultural and heritage tourism product in island contexts.
Format:
Electronic Resources
Relevance:
0.2212
by
Jauhari, Vinnie.
Call Number
338.4791 MAN
Publication Date
2014
Format:
Electronic Resources
Relevance:
0.2041
Limit Search Results
Narrowed by: