by
Buhalis, Dimitrios.
Call Number
338.4791 TOU
Publication Date
2001
Format:
Books
Relevance:
0.7177
by
Morrison, Alastair M., author.
Call Number
338.4791 MOR
Publication Date
2019
Summary
This is a comprehensive and integrated textbook which considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations. Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: A new chapter on visitor management that includes a section on crisis and disaster management New material on destination leadership and coordination New and revised content on digital marketing New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Format:
Books
Relevance:
0.4681
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by
Hall, Colin Michael, 1961-, author.
Call Number
338.4791 HAL
Publication Date
2016
Format:
Books
Relevance:
0.3554
by
Inkster, Ian, author.
Call Number
338.4791068 INK
Publication Date
2022
Format:
Books
Relevance:
0.3062
by
Clemes, Michael D., author.
Call Number
658.800994 CLE
Publication Date
2005
Format:
Books
Relevance:
0.3062
6.
by
Egger, Roman.
Call Number
338.47910285 ETO
Publication Date
2008
Format:
Books
Relevance:
0.2844
by
Moutinho, Luiz.
Call Number
338.47910684 STR
Publication Date
2011
Summary
This book contains coverage and analytical discussion of key areas of contemporary tourism management: evaluation of the most important global trends in tourism, analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism. It covers tourism marketing issues and other areas of functional management as well as strategic planning and tourism. The book is structured in four parts: the tourism environment (2 chapters); tourism marketing management (3 chapters); functional management in tourism (4 chapters) and strategic planning in tourism (4 chapters).
Format:
Books
Relevance:
0.2739
8.
by
Briggs, Susan.
Call Number
647.9441 BRI
Publication Date
2007
Format:
Books
Relevance:
0.2727
by
Weaver, David B. (David Bruce)
Call Number
338.4791 WEA
Publication Date
2010
Summary
"... updated with recent industry and research developments and retains the thoroughness of content and application that has been established in the previous editions"--Back cover.
Format:
Books
Relevance:
0.2652
by
Weaver, David B. (David Bruce)
Call Number
338.479194 WEA
Publication Date
2006
Format:
Books
Relevance:
0.2652
by
Jarvis, Ken.
Call Number
647.94068 CAS
Publication Date
2006
Summary
"Cases in Hospitality and Tourism Management is a compilation of cases contributed by authors from around the world. Students encounter real-life situations that enhance their learning experience. Organized by industry segment, the book's cases examine planning, human resources, marketing, menu management, product development, financial management, franchises, resorts, clubs, productivity, employee motivation, leadership, and other topics. Questions at the end of each case stimulate critical-thinking and decision-making skills."--BOOK JACKET.
Format:
Regular print
Relevance:
0.2652
by
Watt, David C., 1951-
Call Number
658.456 WAT
Publication Date
1998
Format:
Books
Relevance:
0.2611
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