by
Fusté-Forné, Francesc.
Call Number
641.013
Publication Date
2023
Summary
This comprehensive, multidisciplinary and expert-led book provides insight into the most current and insightful topics within food and beverage tourism practice and research, elaborated by leading researchers and practitioners in the field.
Format:
Electronic Resources
Relevance:
201697.6719
by
Sigala, Marianna.
Call Number
338.4791
Publication Date
2019
Format:
Electronic Resources
Relevance:
190172.4688
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by
Adie, Bailey Ashton, author.
Call Number
338.4791 ADI
Publication Date
2019
Format:
Electronic Resources
Relevance:
180402.7813
by
Morrison, Alastair M., author.
Call Number
338.4791 MOR
Publication Date
2019
Summary
This is a comprehensive and integrated textbook which considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations. Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: A new chapter on visitor management that includes a section on crisis and disaster management New material on destination leadership and coordination New and revised content on digital marketing New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Format:
Books
Relevance:
0.4681
by
Mensah, Ishmael.
Call Number
338.4791091724
Publication Date
2021
Format:
Electronic Resources
Relevance:
0.3658
by
Rahman, Muhammad Shoeb-Ur.
Call Number
338.4791
Publication Date
2020
Format:
Electronic Resources
Relevance:
0.3498
Call Number
E-RESOURCE
Publication Date
2024 2023 2022 2021 2020
Format:
Other
Other
Relevance:
0.3198
by
Inkster, Ian, author.
Call Number
338.4791068 INK
Publication Date
2022
Format:
Books
Relevance:
0.3062
by
Slocum, Susan L.
Call Number
XX(309397.1)
Publication Date
2020
Format:
Electronic Resources
Relevance:
0.2500
by
Aktaş, Gürhan, ditor.
Call Number
338.4791 INT
Publication Date
2022
Format:
Electronic Resources
Relevance:
0.2315
by
Hallak, Rob.
Call Number
XX(307045.1)
Publication Date
2023
Summary
Managing Tourism Enterprises: Start-up, Growth and Adaptability brings a new contribution to the literature on tourism management. It presents a comprehensive, educational text on the initiation, management, growth, performance and resilience of tourism enterprises in the age of digital disruption and global uncertainty.
Format:
Electronic Resources
Relevance:
0.2212
by
Allen, Johnny, author.
Call Number
658.456 ALL
Publication Date
2021
Summary
This book serves as a concise yet comprehensive, step-by-step handbook for modern event management. This Essentials edition gives students contemporary lessons and insights that they can relate to. It brings theory to life through copious practical examples, illustrative diagrams and unique case studies demonstrating best practices and pitfalls. Industry experts from across APAC?s event planning sector have contributed content to key contemporary topics including sustainability, risk management, project management and strategic alignment to client goals.
Format:
Books
Relevance:
0.2121
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