Front Cover; Front Matter; Preface; Contents; Introduction; Tourism Development and Entrepreneurship; Moving from Traditional Tourist Products to Cultural Tourism Experience - The Case of Swarovski Crystal Worlds; Handling the Volatile Demand - The CVC Tour Operator Case in Brazil; G.A.P Adventures - A Successful Canadian Tourism Venture; Touring Cars Finland LTD; The Case of Transmontagne; JOSKA Kristall - Leading Tourist Company and World Market Leader in the Glass Manufacturing Industry; Innovation Awards in the German Tourism Industry

The Importance of the Time of Experience in the Innovation of Tourism Business - The Sextantio Albergo DiffusoInnovation of Care and Cure in the Netherlands; The Spas of Salt Mine Bochnia - A Polish Case Study; The Case of Howard Wilkinson and the Ayrshire Food Network; Innovation and Sustainability in a Mass Tourism Destination - The Green Card in the Balearic Islands; Swiss Travel Bank (REKA) - Entrepreneurship and Innovation in a Non-Profit Organisation (NPOs); Carlson Destination Marketing Services; An Interpretation of Case Studies on Entrepreneurship and Innovation in Tourism