The History of Sustainability The Origins and Effects of a Popular Concept -- Introduction -- A recent concept with a long history -- Roots in the German Forestry Industry -- Sustainability in environmental policy -- Rio and its Consequences -- Sustainable Development in Europe and Germany -- Description and essence of sustainability -- Tourism and Sustainability -- References -- Sustainability and Climate Change -- Preamble -- The Predictions of Climate Change -- Growth of Sustainability -- Paradox of Climate Change -- New Management Paradigms -- Mass versus Niche Tourism -- Problems of Persuasion -- Motivations for Change -- Conclusions -- References -- Sustainability and Health Tourism -- Introduction -- The State of Research -- Sustainability - Key Elements of a Modern Concept in Tourism -- Specific Characteristics of Health Tourism -- Consumers in Health Tourism -- The Lack of Sustainability in Health Tourism Concepts -- The Case Study: Winterberg, Germany -- Conclusions -- References -- Sustainability and Eco-health tourism -- Introduction -- Background -- Health Science -- Health Tourism -- Sustainable Health Tourism -- Discussion -- References -- Sustainable Tourism -- Introduction -- Clusters of Sustainable Tourism -- Porter's Diamond -- Production Factor Conditions -- Demand Conditions -- Relative and Supporting Industries and Suppliers -- Strategy, Structure and Competition-Conditions -- The Role of Fortune -- The Role of Politics -- Sustainability in the Development of Tourist Regions -- The Ecological Dimension -- The Economic Dimension -- The Socio-Cultural Dimension -- Productivity and efficiency: -- Economic growth: -- Increase quality of life of the region: -- Protect and support uniqueness of the region: -- Conclusions -- Final Thoughts -- References.

The Shift toward Sustainability in the Travel Trade Industry -- Introduction -- The Importance and Impacts of the Travel Trade Industry -- The Emergence of Corporate Social Responsibility (CSR) -- The Shift Towards Sustainability -- The Progression of Sustainability in the Tourism and Hospitality Industry -- The Role of the Media and Policy Change toward Sustainability -- The Supply and Demand for Sustainability -- Exploring the Mystification of the Sustainability Concept -- The Preventative Cycle Model -- Moving Forward -- Understanding Sustainability: -- Valuing Sustainability by both consumers and businesses: -- Involvement of all Stakeholders: -- Concluding Remarks -- References -- Developing Sustainable Competitive Advantage in the Tourism Industry: a financial conceptual model1 -- Introduction -- CSR's Theoretical Background -- Terminology Related to CSR within the Tourism Industry -- Sustainable Tourism -- Ecotourism -- Measuring Sustainable Tourism -- Developing a Sustainable Competitive Advantage with Financial Gains through Responsible Tourism -- Competitive Advantage through Responsible Tourism: a Financial Conceptual Model -- Practical Examples of Businesses Exploring Responsibility as a Way to Boost Competitiveness -- Conclusions -- References -- Managing Ecological Balance -- Introduction -- Change or Be Changed -- Changing Paradigms -- Understanding the Numbers -- Definitions -- Reframing the context -- Tourism Leader Actions -- Learning from other sectors -- Learning from Nature -- Build Resilience -- Optimise -- Adapt -- Anticipate and integrate cyclic processes -- Work with Whole Systems -- Be Values-Based -- Support life -- Taking action -- Summary -- References -- Politics, Community Tourism and Sustainability -- Introduction -- A framework for Analysis -- Nature of the Political System.

Ability of Local Groups to Articulate Interests -- Nature of tourism -- Vulnerability of the Environment to Crisis Events -- Conclusion -- References -- Media and Sustainable Tourism -- Introduction -- Definitions -- Methodology -- Critical reflections on the methodology -- Analysis and Discussion -- Conclusion -- References -- Education and Copernicus -- Introduction -- Copernicus Project and Strategies -- Sustainability and Education -- Methods and Philosophies within Academia. -- Curriculum Development -- Research Action and Projects -- Types of Initiatives: Environmental Policies -- New Buildings and Sustainable Management -- Cooperative Community Integration -- University Windows: Website & Sustainability -- Conclusions -- References -- Sustaining Sustainability -- Redefining Sustainability -- Sustainability Branding -- Marketing Communications Campaign -- Campaign Evaluation & Evolution -- References -- Index -- About the Authors.