Intro -- Series Preface -- Introduction -- Contents -- 1 General Introduction to Industrialized Development of Tourism Since China's Reform and Opening-Up -- 1.1 Summary of Industrialized Tourism Development Process Since China's Reform and Opening-Up -- 1.1.1 Development of Tourism Industry: Rapid Positioning in the Reform -- 1.1.2 Tourism Market Development: Growing into a Stage of Maturity in an Open Environment -- 1.1.3 Industrial System: From Single to Comprehensive -- 1.1.4 Change of Tourism Management Mode: From Micro to Macro -- 1.1.5 Tourism Market Development: From Publicizing to Marketing -- 1.1.6 International Development: From Introducing to Blending -- 1.1.7 Invigorating Tourism Through Science and Education: From Tactic to Strategic -- 1.2 Basic Understanding of the Development of China's Tourism in the Past Four Decades -- 1.2.1 China's Tourism in the Past 40 Years Is a Period of Constantly Deepening of the Understanding of Tourism and Gradual Grasping of the Law of Tourism -- 1.2.2 China's Tourism Industry Has Been Continuously Open for 40 Years -- 1.2.3 The 40 Years of China's Tourism Is a Period Witnessing a Constant Acceleration of the Marketization Process -- 1.2.4 The 40 Years of China's Tourism Is a Period Characterized by the Constant Exertion of the Tourism Industry's Comprehensive Functions -- 1.2.5 The 40 Years of China's Tourism Is a Period Characterized by the Gradual Cultivation of the Concept of Tourism Development and Tourism Value -- 1.3 The Development Trend of China's Tourism Industry -- 1.3.1 The Division of Labor Among Travel Agencies Is Becoming More and More Specialized -- 1.3.2 The Additional Services Provided by Tourism Agencies Are Becoming More and More Prominent -- 1.3.3 Reservation Time Is Being Advanced -- 1.3.4 Tourism Services Are Constantly Innovated and Develop Towards Refinement.

1.3.5 One-Day or Two-Day Tour to Outskirts Is Becoming More and More Popular -- 1.3.6 Self-Help Travel Is Becoming Fashionable -- 1.3.7 Business Travel Is Becoming More and More Prominent -- 1.3.8 The Futures-Form Tourism Has Sprouted Out -- 1.3.9 Tourism Management Turns to Be Orderly and Standardized -- 1.3.10 Chain Operation Is the General Trend of the Development of Tourism Intermediaries -- References -- 2 Unconventional Development of China's Tourism Industry and Its Phases of Development -- 2.1 Unconventional Development of China's Tourism Industry -- 2.1.1 Historical Inevitability of the Unconventional Development -- 2.1.2 Analysis of the Characteristics of the Unconventional Development of the Tourism Industry in China -- 2.2 Analysis of China's Tourism Developmental Phases -- 2.2.1 The Primary Stage for Tourism Development (1978-1984) -- 2.2.2 The Nurturing Stage of the Tourism Industry (1985-1991) -- 2.2.3 The Stage of Elevating the Status of the Tourism Industry (1992-1998) -- 2.2.4 The Expansion Stage for the Tourism Industry (1999-Present) -- 3 Structure of Industrial Tourism and Diversified Development of Tourism Products in China -- 3.1 Analysis of Characteristics and Advantages of China's Tourism Resources -- 3.1.1 Types of China's Tourism Resources -- 3.1.2 Characteristics of China's Tourism Resources -- 3.1.3 Advantages of China's Tourism Resources -- 3.2 Analysis of the Industrial Structure of China's Tourism -- 3.2.1 Analysis on the Status Quo of China's Tourism Industry Structure -- 3.2.2 Adjusting Direction of China's Tourism Industry Structure at Present -- 3.3 Analysis of China's Tourism Product Structure -- 3.3.1 Formation and Types of Tourism Product -- 3.3.2 Characteristics of China's Tourism Products -- 3.3.3 Analysis of Main Problems of China's Tourism Product Structure.

3.3.4 Countermeasures for China's Tourism Product Structure Under the New Situation -- 3.4 Diversity of China's Tourism Product -- 3.4.1 From Sightseeing Tour to the Primary Development of China's Tourism Products -- 3.4.2 Diversity of China's Tourism Product -- Reference -- 4 System Changes in China's Tourism Development -- 4.1 Evolution of China's Tourism Management System Since the Reform and Opening-Up -- 4.1.1 To Improve the Tourism Management System -- 4.1.2 Tourism Management System in the Period of Foreign Affairs Reception and Service -- 4.1.3 Gradual Improvement of the Reform and Opening-Up Policy and Tourism Management System -- 4.2 Development of Government-Led Tourism System -- 4.2.1 Formation of Government-Led Tourism Development Theory -- 4.2.2 Transformation of the Form and System of Government's Leading Role -- 4.2.3 Effect Evaluation of Government-Led Tourism Development -- 4.2.4 Regulate Government Behavior and Promote Tourism Development -- References -- 5 Tourism Development Modes and Development Experience with Chinese Characteristics -- 5.1 History of China's Tourism Development -- 5.2 China's Tourism Development Mode -- 5.2.1 Connotation of the Tourism Development Mode -- 5.2.2 Different Modes of World Tourism Development -- 5.2.3 Characteristics of Tourism Development Modes -- 5.3 Tourism Development Modes with Chinese Characteristics -- 5.3.1 Traditional Tourism Development Modes -- 5.3.2 Tourism Development Mode with Chinese Characteristics -- 5.3.3 Newly-Emerged Tourism Development Modes in the Recent Years -- 5.4 Development Experience of China's Tourism Industry Over the Past 40 Years -- 5.4.1 Stick to Government-Led Development Strategy, Coordinate and Utilize Social Resources and Actively Develop "Grand Tour" Industry with High Correlation and Strong Comprehensiveness.

5.4.2 Insist on Serving the Overall Situations, Comprehensively Perform Industrial Functions and Promote Economic and Social Improvement -- 5.4.3 Insist on Deepening the Reform, Strive for Exploring the New Working Fields and Drive the Innovation and Development of Tourism -- 5.4.4 Insist on the Wider Opening-Up, Accelerate Acting on International Convention and Gradually Realize the Goal of a Powerful Nation -- 5.4.5 Stick to Market-Orientation, Strengthen Tourism Publicity and Sales Promotion and Improve China's Overall Image as Tourism Destination -- 5.4.6 Insist on Continuously Improving the Tourism Security System and Tourism Security Capacity by Relying on the Development of Economy and Society -- 5.4.7 Insist on Improving the Service Level and Quality, Propel Tourism Standardization and Improve on the Comprehensive Competitiveness of the Tourism Industry -- 5.4.8 Insist on Developing Tourism Through Science and Education, Reinforce Talent Cultivation and Technology Progress and Continuously Improve the Quality of the Tourism Industry -- 5.4.9 Stick to Strict Protection and Scientific Utilization, Give Full Play to Resource-Saving and Environment-Friendly Industry and Promote the Transformation in the Development Mode of the Tourism Industry -- 5.4.10 Stick to "People First", Advocate Social Responsibility and Promote the Scientific Development of the Tourism Industry -- 5.5 Choice of Future Development Road for China's Tourism Industry -- References -- 6 Development Policy, Prospective and Investment Outlook of China's Tourism Industry -- 6.1 Policy Concerning China's Tourism Development -- 6.1.1 Policy Concerning Domestic Tourism -- 6.1.2 Inbound Tourism Policy -- 6.1.3 Outbound Tourism Policy -- 6.2 Prospect of China's Tourism Development.

6.2.1 As Far as the Development Conditions Are Concerned, China's Tourism Industry Will Maintain Rapid Growth in the Future -- 6.2.2 With the Adjustment and Upgrade of the Industrial Structure, the Development of the Tertiary Industry Will Gradually Step into a Rapid Developmental Stage -- 6.2.3 China's Consumption Level Is Moving Towards a New Stage, Which Will Create New Opportunities for Further Expansion of the Tourism Market -- 6.2.4 There Is Still a Huge Potential for Growth with China's Tourism Market -- 6.2.5 China Has Entered into the Stage of Rapid Development in Its Domestic Tourism -- 6.2.6 The Focus of Global Tourism Is Shifting Towards the Asia Pacific, and China Will Become the Largest Tourism Destination World Over -- 6.2.7 China Is Basically Qualified to Build Its Tourism Industry into a World Tourism Power -- 6.3 Outlook on Investment in China's Tourism Industry -- 6.3.1 New Positioning -- 6.3.2 New Policy -- 6.3.3 New Means -- 6.3.4 New System -- References -- 7 Analysis of the Trend of Tourism Development in China -- 7.1 Forecast of China's Future Tourism Development -- 7.2 Analysis of the Trend of Tourism Development in China -- 7.3 The Focus of China's Future Tourism Investment -- Appendix A: Memorabilia of Tourism Since China's Reform and Opening-up from 1978 to 2011 -- Appendix B: Data Tables for the Development of Tourism Economy in China -- Index.