Cover -- EDITORIAL ADVISORY BOARD -- Guest editorial -- Using push-pull winescape attributes to model Australian wine tourist segmentation -- Where to visit, what to drink? A cross-national perspective on wine estate brand personalities -- Benchmarking wine tourism destinations - the case of Bulgaria -- The relationship between involvement, destination emotions and place attachment in the Porto wine cellars -- Wine tourist valuation of information sources: the role of prior travel -- Wine prestige and experience in enhancing relationship quality and outcomes -- Wine tourism signage programs in the USA -- Strategic profiling and the value of wine & tourism initiatives.