Cover -- Copyright Information -- Dedication -- Contents -- IN MEMORIAM -- Editorial Introduction -- References -- Alisha Ali, Philip Murray: Learning in the Workplace: An Innovative Approach to Work Experience -- 2. Literature Review -- 3. The Learning in the Workplace Experience -- Learning in the Workplace at Business A -- Support Prior to Arriving at Business A -- Support on return to SHU -- The Module -- 5. Conclusion -- References -- Heike Schänzel, Donna O'Donnell: School-led Tourism in New Zealand: Educating Students for Global Citizenship -- 1. Introduction -- 2. Literature Review: Educational Travel and School-led Tourism -- 3. Methods -- 4. Findings -- Cultural experiences -- Teaching English experiences -- Potential transformational experiences -- Broadening horizons and potential life-changing experiences: Educating for global citizenship -- 5. Discussion -- 6. Conclusions -- References -- Elricke Botha, Petrus van der Merwe, Melville Saayman: Interpretation in Protected Areas: The case of the Kgalagadi Transfrontier Park, South Africa -- 1. Introduction -- 2. Literature Review -- 2.1 Interpretation -- 2.2 Principles for interpretation design -- 2.2.1 Interpretation examples -- Soft interpretation -- Hard interpretation -- 2.3 Case Study -- 2.3.2 Methods -- 2.3.3. Results and discussion -- Importance of information/services for the park -- Practical examples -- Importance of specific media in interpretation centres -- Practical examples -- Information presentation in the information centre -- Practical examples -- 3. Conclusions -- References -- Chantal D. Pagel, Matthias Waltert, Michael Scheer, Michael Lück: Swimming with wild orcas in Norway: Killer whale behaviours addressed towards snorkelers and divers in an unregulated whale watching market -- 1. Introduction -- 2. Swim-with programmes and cetacean behaviour.

3. The development of killer whale tourism in Norway -- 4. Interactive behavioural responses of Norwegian killer whales -- 5. Management and future prospects -- References -- Yasmine M. Elmahdy, Mark B. Orams, Michael Lück: Towards more sustainable marine mammal tourism in New Zealand - reviewing the literature and identifying the gaps -- 1. Introduction -- 2. Marine-mammal tourism worldwide -- 3. Marine mammal tourism in New Zealand -- 4. Marine mammal tourism management approaches -- 4.1 Unregulated marine mammal tourism -- 4.2 Semi-regulated marine mammal tourism -- 4.3 Regulated marine mammal tourism -- 5. Marine mammal tourism management in New Zealand -- 5.1 Marine Mammals Protection Regulations (MMPR) -- 5.1.1 Behaviour around marine mammals - at sea -- 5.1.3 Behaviour around marine mammals - on shore -- 5.1.4 Marine mammal tourism permits -- 6. Impacts of marine mammal tourism -- 7. Negative impacts of marine mammal tourism on marine mammals -- 8. Impact studies in New Zealand -- 8.1 Bottlenose dolphins -- 8.2 Common dolphins -- 8.3 Hector's dolphins -- 8.4 Dusky dolphins -- 8.5 Sperm whales -- 8.6 New Zealand fur seals -- 9. Effects of private marine recreationists on marine mammals -- 10. Conclusions -- References -- Eva Holmberg: It is mostly about money- discussions related to the political decision-making resulting in giant pandas moving into Ähtäri Zoo -- 1. Introduction -- 2. Current political agendas in Finland -- 3. Panda diplomacy -- 4. Ähtäri Zoo -- 5. Ähtäri Zoo -- 6. Research methods -- 7. Findings -- International politics: Finnish-Chinese relationships -- National politics -- Local politics -- 8. Discussion -- 9. Conclusion -- References -- Anne Köchling: Tourist Relevance and Perception of UNESCO World Heritage Sites and National Parks in Germany: The Case Study of the "Wadden Sea" -- 1 Introduction.

1.1 UNESCO World Heritage and National Parks in Germany -- 1.2 Goals and Expectations for the Status UNESCO World Heritage Site and National Park -- 1.3 Existing Knowledge of the Actual Effects of the Designations -- 1.4 Destination Branding as a Tool for the Positioning of World Heritage Sites and National Parks in Competition -- 2 Methodology -- 2.1 Aims and Objectives of the Study -- 2.2 Methods -- 2.2.1 Study Design -- 2.2.2 Survey Contents -- 3. Selected Findings -- 3.1. Interest in the Sites and Relevance of the Designation in the Destination Choice -- 3.2. Perception with the Example of the UNESCO World Heritage Site Wadden Sea and the National Park Schleswig-Holstein Wadden Sea -- 3.2.1. Brand Value -- 3.2.2. Profile Characteristics -- 3.2.3. Spontaneous Associations -- 4. Conclusion, Critical Reflection and Outlook -- References -- Amber Knowsley, Tomas Pernecky, Jill Poulston: Motivations and Perceptions of Carbon Neutral Accommodation in New Zealand -- 1. Introduction -- 2. Literature review -- Carbon emissions and sustainability in the lodging industry -- Motivations for sustainability -- 3. Methodology -- Data collection and analysis -- 4. Results -- Motivations for becoming carbon neutral -- Hotel emission mitigation initiatives -- Corporate management motivations -- Guest awareness of mitigation initiatives -- Environmental sustainability as a competitive advantage -- 5. Discussion and conclusions -- Theoretical and Practical Implications -- Limitations -- References -- Sabrina Seeler, Michael Lück, Heike Schänzel: Increased travel experience and its effects on responsible and sustainable travel behaviour -- 1. Introduction -- 2. The concept of experience in the tourism context -- 2.1 Experience creation in tourism -- 2.2 Experience consumption in tourism -- 3. Changes in travel behaviour towards sustainability.

4. Research methodology and methods -- 5. Findings -- 5.1 Qualitative findings - the supply-side perspective -- Distinguishing experienced from less experienced tourists -- Experienced tourists and sustainable travel behaviour -- 5.2 Quantitative findings - the demand-side perspective -- Describing the German and New Zealand tourist by self-rated experience level -- Responsible and sustainable travel motives, trip activities and future travel behaviour -- 6. Discussion -- 7. Conclusion and future research -- References -- Marit Gundersen Engeset, Jan Velvin: Identifying travel motives for visitors to Hemsedal during low season -- 1. Introduction -- 2. Tourist motivations -- 3. Tourist satisfaction and behavioural intentions -- 4. Methods: Questionnaire development and data collection -- 5. Results -- Demographic profile of the respondents -- Identifying push and pull motivational factors -- Visitors' motivation and impact on satisfaction and behavioural intentions -- 6. Discussion and Conclusion -- References -- Jarmo Ritalahti: Customer insights of sustainability and responsibility in leisure travel intermediation in Finland -- 1. Introduction -- 2. Literature review -- 3. Data collection and survey results -- 4. Discussion -- 5. Conclusion -- References -- Anne Köchling, Julian Reif, Rebekka Weis: Tourism and Political Crises: An Analysis of British Holiday Planning in Times of "Brexit" -- 1. Introduction -- 2. Crises and their Impact on Tourism Demand -- 3. The Travel Behaviour of the British -- 4. Research Question and Methodology -- 5. Impact of Brexit on British Holiday Planning 2017 -- 5.1 British Holiday Planning 2017 -- 5.2 British Holiday Destinations 2017 -- 5.3 Holiday Destination Germany -- 6. Conclusion -- References -- List of Contributors -- Reihenübersicht.