Cover -- Half Title -- Title Page -- Copyright Page -- Contents -- Lists of Figures -- Lists of Tables -- List of Contributors -- Acknowledgements -- Introduction: Encapsulating Experiences in the Experience Economy -- PART I: Understanding 'New' Tourist Behaviour -- 1. Global Consumer Culture as a Socio-Cultural Antecedent behind Experience Economy and Its Repercussions on Modern Tourism System -- 2. Online Reviews, a Restaurant's Foe or Pal?: The Tug Restaurant, Swakopmund -- 3. The Motivation of Singapore Millennials in Spa Tourism and the Influence of Social Media -- 4. Motives of Tourists for Participating in the Sharing Economy from the Perspective of the Experience Economy: A Case Study of Polish Uber Users -- 5. Self-Service Technologies (SSTs) and Their Implications on Tourist Experiences -- PART II: Marketing Experiences in the Contemporary Experience Economy -- 6. Value Co-Creation through Technology-Mediated Experiences: A Research Agenda -- 7. Exploration of Transmedia Storytelling as a Marketing Strategy in the Tourism Industry: A Case Study of the Love Ladder in Chongqing -- 8. Travellers' Creation and Dissemination of User-Generated Content: A Review and Theoretical Implications -- 9. Designing for Highly Involving Experiences: Immersion in Virtual and 'Real-World' Experiencescapes -- PART III: Technological Tools and Social Media in Conceptualising Experience Economy -- 10. Hospitality Micro Enterprises (MEs) during COVID-19: Changing Experiences through Service Innovation and Digital Tools -- 11. The Influence of Social Media in Overcrowded Destinations and the Re-Emergence of Slow Travel in Gen Z: Expectations versus Reality -- 12. Smart Tourism in Developing Smart Destinations: Cases from Borneo Island -- 13. The Role of Instagram for More Sustainable Tourism Experiences.

14. Towards a Sustainable Tourism Experience: Analysing the Zero-emission Tourist Routes in Natural Parks -- 15. Conclusion: Future Prospects and the Way Forward -- Index.