by
Rawlings-Way, Charles, author.
Call Number
912.9404 EXP
Publication Date
2016
Summary
Plan your next Australian holiday with this travel guide, the best-value travel guide and atlas on the market. Packed with information for over 700 towns across this great land, as well as detailed capital city sections, you?ll find all the places you?ve heard so much about and many new destinations to tell your friends about! As well as helping you to plan your travel itinerary, you?ll discover things to see and do, places to eat and sleep, and a whole lot more on everything from festivals to markets. This guidebook also features a comprehensive atlas and detailed maps for key tourist towns, so you can hit the road with confidence, knowing that you will end up exactly where you want to be.
Format:
Books
Relevance:
0.2315
by
Morrison, Alastair M., author.
Call Number
338.4791 MOR
Publication Date
2019
Summary
This is a comprehensive and integrated textbook which considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations. Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: A new chapter on visitor management that includes a section on crisis and disaster management New material on destination leadership and coordination New and revised content on digital marketing New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Format:
Books
Relevance:
0.1846
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by
Nelson, Velvet, 1979-, author.
Call Number
338.4791 NEL
Publication Date
2017
Format:
Books
Relevance:
0.1225
4.
by
Hall, Colin Michael, 1961-, editor.
Call Number
910.01 ROU
Publication Date
2017
Format:
Books
Relevance:
0.1225
by
Camilleri, Mark Anthony, 1976- 1976-, author.
Call Number
647.940688 CAM
Publication Date
2017
Format:
Books
Relevance:
0.0760
by
Kotler, Philip, author.
Call Number
647.940688 MAR
Publication Date
2017
Summary
The book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism.
Format:
Books
Relevance:
0.0622
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