1.
by
Jeynes, Jacqueline, author.
Call Number
910.202 JEY
Publication Date
2021
Summary
This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press. It identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the final choice is made. Customer data and global demographic profiles leads to a range of strategic marketing options for those in tourism and travel sectors, and travel trends into 2021 and beyond. Despite significant changes globally as the coronavirus became a pandemic, the strategic approach identified here still forms a sound basis for taking the industry forward. Whether you are a student on a travel and tourism course, part of the global travel agency network, a tour operator, or provider of products and services, this book covers the underpinning profile of who the 50+ mature customer is, what they are looking for, and, ultimately, strategies to inform and encourage them to buy in the future.
Format:
Electronic Resources
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0.2041
by
Monaco, Salvatore.
Call Number
XX(298952.1)
Publication Date
2021
Format:
Electronic Resources
Relevance:
0.1698
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by
Decrop, Alain.
Call Number
338.47910688
Publication Date
2021
Summary
Presents theories, methods and results for enhancing techniques for more sustainable marketing and explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence. It offers insights from some of the world experts in the area as to how tourism marketing can evolve and advance.
Format:
Electronic Resources
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0.1698
by
Mei, Xiang Ying Ying.
Call Number
910.285
Publication Date
2023
Format:
Electronic Resources
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0.1617
by
Miller, Richard K. (Richard Kendall), 1946- author.
Call Number
338.479173 23
Publication Date
2022 2021
Summary
"This ebook provides the most comprehensive compilation of traveler spending and tourist visitor statistics available in any published reference. Previous editions were used by virtually all major CVBs, most state travel offices, and dozens of corporations in all sectors of the travel and tourism industry. The handbook is also used as a reference by most colleges and universities with a hospitality, hotel management, or tourism curriculum. And this market research handbook has been used as a strategic business planning resource by executives in dozens of hotel corporations, travel companies, and tourism business. With a thorough and in-depth assessment of the travel market, this report covers such key topics as air travel, business travel, arts tourism, beaches, cruises, cultural and heritage tourism, economic impact of travel, fairs and festivals, hotels and resorts, leisure & family travel, nightlife, parks, performing arts, recreational activities, seasonal travel, spas, spectator sports, theme parks, traveler shopping, and more. The handbook presents tourist visitor and expenditure statistics for each state, major cities, and tourist destinations, based on surveys by RKMA."--
Format:
Electronic Resources
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0.1381
by
Honey, Martha.
Call Number
910.68 23
Publication Date
2021
Summary
"Before COVID-19 hit, the biggest problem in the world of travel was overtourism. Crowds threatened to spoil natural environments and make daily life unbearable for residents of popular travel destinations. Then, seemingly overnight, tourism nearly ceased. Yet there is no question that travel will resume; the only question is, when it does, what will it look like? Will we return to a world of overrun monuments, littered beaches, and gridlocked city streets? Or can we do things differently this time? Overtourism: Lessons for a Better Future charts a path toward tourism that is truly sustainable, focusing on the triple bottom line of people, planet, and prosperity. Bringing together tourism officials, city council members, travel journalists, consultants, scholars, and trade association members, this practical book explores overcrowding from a variety of perspectives. After examining the causes and effects of overtourism, it turns to management approaches in five distinct types of tourism destinations: 1. historic cities; 2. national parks and protected areas; 3. World Heritage Sites; 4. beaches and coastal communities; and 5. destinations governed by regional and national authorities. While each location presents its own challenges, common mitigation strategies are emerging. Visitor education, traffic planning, and redirection to lesser-known sites are among the measures that can protect the economic benefit of tourism without overwhelming local communities. As tourism revives around the world, these innovations will guide government agencies, parks officials, site managers, civic groups, environmental NGOs, tourism operators, and others with a stake in protecting our most iconic places."--Publisher description.
Format:
Electronic Resources
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0.1381
by
Fusté-Forné, Francesc.
Call Number
641.013
Publication Date
2023
Summary
This comprehensive, multidisciplinary and expert-led book provides insight into the most current and insightful topics within food and beverage tourism practice and research, elaborated by leading researchers and practitioners in the field.
Format:
Electronic Resources
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0.0927
by
Lück, Michael.
Call Number
330
Publication Date
2021
Summary
This book showcases a kaleidoscope of tourism and hospitality topics, ranging from tourism education, to sustainable tourism, wildlife tourism, Brexit and tourism, and to travel intermediation, tourist motivation and experiences. This volume stimulates discussion on tourist experiences and management, from the viewpoint of various stakeholders.
Format:
Electronic Resources
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0.0927
by
Christou, Prokopis A.
Call Number
338.4791
Publication Date
2022
Summary
This book provides an overview of the history and evolution of tourism to the present, and speculates on possible and probable change into the future. It uses several practitioner-linked, real-life examples and case studies derived from all aspects of the tourism, travel and events industries.
Format:
Electronic Resources
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0.0875
by
Mensah, Ishmael.
Call Number
338.4791091724
Publication Date
2021
Format:
Electronic Resources
Relevance:
0.0875
by
Dileep, M. R.
Call Number
910.68
Publication Date
2021
Format:
Electronic Resources
Relevance:
0.0760
by
Rahman, Muhammad Shoeb-Ur.
Call Number
338.4791
Publication Date
2020
Format:
Electronic Resources
Relevance:
0.0760
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