by
Morrison, Alastair M.
Call Number
338.4791 MOR
Publication Date
2013
Summary
Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with:A solid introduction to destination marketing strategy and planning, to organ
Format:
Electronic Resources
Relevance:
0.2315
by
PINEDA, F. D.
Call Number
338.4791
Publication Date
2013
Summary
The papers included in this volume address important issues related to tourism and the environment and offer a better understanding of some of the current challenges.
Format:
Electronic Resources
Relevance:
0.1846
View Other Search Results
by
Zins, Andreas.
Call Number
338.4791
Publication Date
2015
Summary
There has been a significant increase in the number of studies investigating cultural influences on consumer behavior in tourism, hospitality and leisure, particularly in Australia, the United States, Europe, and New Zealand. However, despite the tradition of rich culture and hospitality, despite the importance of tourism to the economies of Arab/Muslim countries, and despite the natural and cultural resources with which Arab/Muslim countries are divinely endowed, and despite the popularity of tourism in these countries, studies focusing on consumer behavior in hospitality, tourism and leisure in the Arab/Muslim countries as well as studies about the Arab/Muslim tourists are still sparse. This e-book aims to encourage research and stimulate academic discussion about tourism, hospitality and leisure issues in the Arab/Muslim world, with particular focus on consumer behavior.
Format:
Electronic Resources
Relevance:
0.1793
by
Girling, Robert Henriques, author.
Call Number
338.4791068 GIR
Publication Date
2015
Summary
The Good Company tells the stories of over 30 inspiring companies around the world that are among the ethical leaders in the industry. The broad positive message is encouraging and enervating; each of the companies seeks to live up to the highest standard. The authors tell the steps they have taken and what has motivated them or enabled them to pursue such noble aims.
Format:
Electronic Resources
Relevance:
0.1547
by
Horner, Susan.
Call Number
338.479151
Publication Date
2012
Summary
This book represents a comprehensive, authoritative and up-to-date analysis of key sectors in the hospitality and tourism industries in China and India, and will address the market's growing need for information on Tourism in China and India. The text will be written in an accessible style drawing on the authors' wealth of theoretical, educational and industry experience. The text will contain inputs from academic colleagues and commercial contacts from the identified region.Case studies will give real life experiences of hospitality and tourism companies and or
Format:
Electronic Resources
Relevance:
0.1430
by
Horner, Susan.
Call Number
338.4791 22
Publication Date
2012
Summary
International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompanim
Format:
Electronic Resources
Relevance:
0.1381
by
Hall, Colin Michael, 1961-
Call Number
338.4791 ROU
Publication Date
2015
Summary
Sustainability remains one of the major issues in tourism today. Concerns over climate and environmental change, the fallout from the global economic and financial crisis, and the seeming failure to meeting UN Millennium development goals have only reinforced the need for more sustainable approaches to tourism, however they be defined. Given the centrality of sustainability in tourism curricula, policies, research and practice it is therefore appropriate to prepare a state of the art handbook on the relationship between tourism and sustainability.This timely Handbook of Tourism and Sustainabil
Format:
Electronic Resources
Relevance:
0.1296
by
Tsiotsou, Rodoula H.
Call Number
338.4791 22
Publication Date
2012
Summary
Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession. The long-term success of tourism services in such a fierce competitive and financially difficult environment depends not only on being able to satisfy customers' needs and desires, but to strategically respond to current global challenges. Therefore, strategic marketing becomes a necessary practice in contemporary tourism services firms. Strategic Marketing in Tourism Services focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. The book presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism. Furthermore, it presents the strategic responses of each tourism sub-sector - hospitality, air transport, tour operation, travel agencies and the tourism destinations - from various countries around the world.
Format:
Electronic Resources
Relevance:
0.1225
Limit Search Results
Narrowed by: