by
Morrison, Alastair M.
Call Number
338.4791 MOR
Publication Date
2013
Summary
Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with:A solid introduction to destination marketing strategy and planning, to organ
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0.2315
by
MacCannell, Dean, author.
Call Number
338.4791 22
Publication Date
2011
Summary
Is travel inherently beneficial to human character? Does it automatically educate and enlighten while also promoting tolerance, peace, and understanding? In this challenging book, Dean MacCannell identifies and overcomes common obstacles to ethical sightseeing. Through his unique combination of personal observation and in-depth scholarship, MacCannell ventures into specific tourist destinations and attractions: "picturesque" rural and natural landscapes, "hip" urban scenes, historic locations of tragic events, Disney theme parks, beaches, and travel poster ideals. He shows how strategies intended to attract tourists carry unintended consequences when they migrate to other domains of life and reappear as "staged authenticity". Demonstrating each act of sightseeing as an ethical test, the book shows how tourists can realize the productive potential of their travel desires, penetrate the collective unconscious, and gain character, insight, and connection to the world.
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0.1793
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by
Woodside, Arch G.
Call Number
338.4791 23
Publication Date
2011
Summary
Accurate and useful assessment of tourism market opportunities, network behavior, and tourism destination management performance requires solid foundations in performance evaluation theory as well as applying metrics covering both sensemaking contexts and outcomes. Advances in Culture, Tourism and Hospitality Research seeks to advance knowledge and sense-making skills in interpreting cultural, organizational, and personal influences relating to tourism and hospitality behaviors. The ten papers in this volume make explicit current tourism assessment practices and look at how such assessments are being conducted and how to go about accomplishing prescribing and applying advanced assessment metrics. With a multi-regional focus that includes Asia, Europe, and North American this volume examines a variety of topics including: using importance-performance analysis to discern cultural differences in image perceptions with application to international visitors to Mauritius; network analysis methods for modelling tourism inter-organizational systems; and tools for overcoming continuing bad performance in tourism destination management.
Format:
Electronic Resources
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0.1617
by
Tsiotsou, Rodoula H.
Call Number
338.4791 22
Publication Date
2012
Summary
Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession. The long-term success of tourism services in such a fierce competitive and financially difficult environment depends not only on being able to satisfy customers' needs and desires, but to strategically respond to current global challenges. Therefore, strategic marketing becomes a necessary practice in contemporary tourism services firms. Strategic Marketing in Tourism Services focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. The book presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism. Furthermore, it presents the strategic responses of each tourism sub-sector - hospitality, air transport, tour operation, travel agencies and the tourism destinations - from various countries around the world.
Format:
Electronic Resources
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0.1225
by
Foster, Simon.
Call Number
915.127 23
Publication Date
2011
Summary
The economic heart of South China, the Pearl River Delta is both agriculturally and financially fertile and is one of the most developed parts of China. Intensely cultivated land is interspersed with some of China's newest and fastest-growing cities, which are linked by some of the country's best and most integrated transport services. The Delta's location makes it a popular trip from Hong Kong and a major gateway to enter China itself. Foremost among the Delta's gang of youthful upstart cities is Shenzhen, which was the first of China's Special Economic Zones (SEZs) and has grown from nothing to challenge the traditional heart of the region, Guangzhou, in less than 30 years. While Shenzhen has little in the way of historic sights, it offers shopping, skyscrapers and theme parks along with some insight as to what China's future looks like. Seventy miles to the north, Guangzhou has a longer history, but is also reaping the economic whirlwind. It's definitely worth a quick stop for its blend of Cantonese cuisine, markets, colonial relics and the gritty taste of a real Chinese city. With a population of seven million and long known in the West as Canton, modern Guangzhou provides many visitors with their first glimpse of a mainland Chinese city. Frenetically busy, polluted and steamily hot in summer, Guangzhou's conventional sights are comparatively sparse, but the city is renowned worldwide for its cooking and is worth visiting on these grounds alone. Before Hong Kong rose to prominence, Guangzhou was one of China's primary trading posts and as a result it has a wide ethnic diversity, including a large Hui (Muslim) population, and a smattering of colonial architecture, much of which is found on charming Shamian Island. Guangzhou is at the heart of the south's economic revolution. Although it is still undoubtedly a polluted city, attention is being paid to the environment, albeit often only in the most aesthetic sense. Every time I visit I notice new areas of greenery and the city is becoming more and more visitor-friendly. There is an ever-expanding subway network, a new airport and improved links with other Pearl River Delta destinations. There are also a host of sights to visit within a two-hour transport radius of Guangzhou and the city makes a good base from which to explore smaller towns such as Huizhou and Zhaoqing. This guide is based on our 640-page China Adventure Guide. Following are some reviews of that book: "We travel to grow â€" Adventure Guides show you how. Experience the places you visit more directly, freshly, intensely than you would otherwise â€" sometimes best done on foot, in a canoe, or through cultural adventures like art courses, cooking classes, learning the language, meeting the people. This can make your trip life-changing, unforgettable. All of the detailed information you need is here about the hotels, restaurants, shopping, sightseeing. But we also lead you to new discoveries, turning corners never before turned, helping you learn about the world in a new way â€" Adventure Guides make that possible." "Having traveled extensively through China over many years, I can see the book's intimacy, not only with the locations, but also with the locals in each place. The author reveals the secrets that he's learned from his long association with China." (Jason Williams, Managing Director, Grasshopper Adventures). "A thorough guide not only to traveling in China but also to the country's history and culture, this should satisfy the novice and seasoned traveler alike. Each city and region is covered from all angles, including activities for those traveling with children. An informative read for those unfamiliar with the country and an excellent way to brush up for the more experienced traveler, this is an excellent guide for planning a China vacation." (Publishers Weekly).
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