Front Cover; International Cases in Tourism Management; Copyright Page; Contents; Preface; Acknowledgements; Part 1: Introduction; Chapter 1. The Role of Case Studies in Learning; Chapter 2. Key Issues in International Tourism Management; Chapter 3. Introduction to the Case Studies; Part 2: The Case Studies; Section 1: Tourism Organizations; Case study 1: British Airways; Case study 2: The 'Lonely Planet' Phenomenon; Case study 3: MyTravel Group plc; Case study 4: Pacific Asia Travel Association; Case study 5: Tourism Concern

Case study 6: Touristik Union International and Its Environmental PoliciesSection 2: Tourism Destinations; Case study 7: Tourism in Asia-Pacific; Case study 8: Dubai; Case study 9: The Role of Visitor Attractions in Dublin, Ireland; Case study 10: Adventure Tourism in Iceland; Case study 11: Las Vegas, USA: Portrait of a Market Leader; Case study 12: Tourism in Russia; Section 3: Sectors of the Tourism Industry; Case study 13: Boutique Hotels; Case study 14: Budget Airlines in the UK; Case study 15: The UK Cruise Market; Case study 16: Online Retail Travel - Expedia

Case study 17: The Brochures of Tour OperatorsCase study 18: Wildlife Tourism in Southern Africa; Case study 19: Hong Kong Disneyland; Case study 20: The Guggenheim Museum, Bilbao, Spain; Section 4: Issues in Tourism; Case study 21: Airline Frequent Flyer Programmes; Case study 22: All-Inclusive Resorts; Case study 23: Clubbing and Party Tourism in the Mediterranean; Case study 24: Corporate Social Responsibility in Tourism; Case study 25: Ecotourism - Belize; Case study 26: Tourism Education and Training; Case study 27: Employment in Tourism

Case study 28: International Hotels Environmental InitiativeCase study 29: Researching Tourist Satisfaction; Case study 30: Sex Tourism; Case study 31: Timeshare Development; Case study 32: Tourism and Travellers with Disabilities; Case study 33: Tourism and the Purchase of Property in Foreign Countries; Case study 34: Tourism and Rural Development; Case study 35: Tourism and Terrorism; Case study 36: Vacation Costs, Different Destinations, and Independent Travellers; Section 5: The Future of Tourism

Case study 37: Hotel Bourazani, Greece - An Entrepreneur's Contribution to Sustainable TourismCase study 38: Tomorrow's Tourists - 'Kate'; Bibliography; Index