Object Lessons is a series of short, beautifully designed books about the hidden lives of ordinary things. While wine drunk millennia ago was the humble beverage of the people, today the drink is inextricable with power, sophistication, and often wealth. Bottles sell for half a million dollars. Point systems tell us which wines are considered the best. Wine professionals give us the language to describe what we taste. Agricultural product and cultural commodity, drink of ritual and drink of addiction, purveyor of pleasure, pain, and memory - wine has never been contained in a single glass. Drawing from science, religion, literature, and memoir, Wine meditates on the power structures bound up with making and drinking this ancient, intoxicating beverage. Object Lessons is published in partnership with an essay series in The Atlantic.

In Wine, Marc Millon travels back to the origins of modern man to find the answer, discovering that this heady drink is intertwined with the roots of civilization itself. Wine takes us from Transcaucasia some eight thousand years ago across the Mediterranean Sea, following wine as it spread along with classical civilization throughout Europe, and showing how, thanks to the myths of Dionysus and Bacchus, many of the major wine-producing regions were established in Western Europe. Millon then details how the Spanish conquistadors first brought European grapes to the New World to develop wines for the Catholic mass, and he depicts how wine production traveled to the distant lands of Australia and New Zealand. Today, it is even part of the burgeoning economies of India and China. Millon also explores the types of wine developed in each region, describing the many varieties of grapes and the process of fermentation and storage. Crisp and concise, with a hint of cherry and a soupcon of citrus, Wine provides the perfect introduction for wine novices seeking to impress at their first tasting while offering an engaging chronicle for experts looking to learn more about this most mysterious and magical of beverages.

With the current structural world wine crisis (overproduction, down-pricing consumption, firms hyper-competition etc.) economic survival has become a prime priority for an increasing part of the industry actors. Consequently, this e-book contains some particularly relevant, original and exploratory research papers which cover the four main issues the wine industry must face - risk management, strategy in order to reach a critical size and improve financial performances, modelling and prospective work for more profitable decision making, for example, brand and pricing management, entrepreneuria

This ebook presents a selection of papers demonstrating the use of the Best-Worst method within the wine industry. There has been a growing network of researchers around the globe exploring the use of the method, the interpretation of results and other aspects. The method has many benefits, functional, logistical and analytical, that are highlighted in the papers. Although five of the six papers presented here have a consumer marketing focus , the method, its usability, rigour and ability to discriminate amongst attributes lends itself to many situations; supply chain decision making, investme

Having tasted 10,000 wines every year for the last 32 years, Robert Parker is uniquely placed to share his vineyard tours with anyone interested in wine. The World's Greatest Wine Estates is the globally renowned author's first illustrated book. He has selected 175 of the world's wine producers for their passion and commitment, impeccable vintages, and beautiful estates. Parker first explains what makes a great wine and how he chose each winery. He then tracks the fascinating history of the producers, what grapes and techniques they use, and the character of their wine, using his trademark 100 point system that has been adopted around the world. With stunning photographs, helpful maps, and wine labels, the sumptuous design matches the quality of Parker's text.