by
Harvey, Matt, editor.
Call Number
641.22 WIN
Publication Date
2014
Summary
In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products - whether wine or wine tourism - from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories - engaging and provocative stories which engage consumers and tourists and translate into sales. This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first - branding - investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second - heritage - considers cases where there are strong linkages between cultural heritage and wine marketing. The third section - terroir - explores how a 'sense of place' is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition. This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies.
Format:
Electronic Resources
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0.0292
by
Landry, Alias T.
Call Number
301.072
Publication Date
2010
Format:
Electronic Resources
Relevance:
0.0292
by
Mandić, Ante.
Call Number
910.684
Publication Date
2022
Format:
Electronic Resources
Relevance:
0.0277
1696.
by
McCarthy, Ed, author.
Call Number
641.22 MCC
Publication Date
2018
Format:
Electronic Resources
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0.0277
by
OECD.
Call Number
XX(307070.1)
Publication Date
2018
Summary
The 2018 edition analyses tourism performance and policy trends across 49 OECD countries and partner economies. It highlights the need for coherent and comprehensive approaches to tourism policy making, and the significance of the tourism economy, with data covering domestic,.
Format:
Electronic Resources
Relevance:
0.0277
1698.
by
Helman, Anat.
Call Number
641.30089924
Publication Date
2015
Summary
Bringing together contributions from a diverse group of scholars, Volume XXVIII of Studies in Contemporary Jewry presents a multifaceted view of the subtle and intricate relations between Jews and their foodways. The symposium covers Europe, the Middle East, Africa, and North America from the 20th century to the 21st.
Format:
Electronic Resources
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0.0277
by
Campbell, W. Bruce.
Call Number
577.55
Publication Date
2012
Format:
Electronic Resources
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0.0277
by
Downing, John (John Derek Hall)
Call Number
302.2303 22
Publication Date
2011
Summary
Includes essays on the varied experiences of social movement media across the world in the 20th and 21st centuries.
Format:
Electronic Resources
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0.0277
by
Campbell, W. Bruce.
Call Number
577.55
Publication Date
2011
Summary
This book provides concise reviews of current important and complex issues in agroecology. It identifies inadequacies, errors and gaps in knowledge that may hinder or oppose effective progress toward improving sustainability.
Format:
Electronic Resources
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0.0277
by
Costa, J. Miguel.
Call Number
641.22
Publication Date
2022
Format:
Electronic Resources
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0.0264
by
Drochon, Hugo, author.
Call Number
320.092 23
Publication Date
2016
Summary
Nietzsche's impact on the world of culture, philosophy, and the arts is uncontested, but his political thought remains mired in controversy. By placing Nietzsche back in his late-nineteenth-century German context, Nietzsche's Great Politics moves away from the disputes surrounding Nietzsche's appropriation by the Nazis and challenges the use of the philosopher in postmodern democratic thought. Rather than starting with contemporary democratic theory or continental philosophy, Hugo Drochon argues that Nietzsche's political ideas must first be understood in light of Bismarck's policies, in particular his "Great Politics," which transformed the international politics of the late nineteenth century. Nietzsche's Great Politics shows how Nietzsche made Bismarck's notion his own, enabling him to offer a vision of a unified European political order that was to serve as a counterbalance to both Britain and Russia. This order was to be led by a "good European" cultural elite whose goal would be to encourage the rebirth of Greek high culture. In relocating Nietzsche's politics to their own time, the book offers not only a novel reading of the philosopher but also a more accurate picture of why his political thought remains so relevant today.
Format:
Electronic Resources
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0.0265
by
Reynaud, Stéphane.
Call Number
641.5944
Publication Date
2015
Summary
Classic French recipes, in Stephane Reynaud's inimitable style.
Format:
Electronic Resources
Relevance:
0.0264
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