by
Richardson, Janet (Janet Austin)
Call Number
338.479194 RIC
Publication Date
1993
Format:
Books
Relevance:
0.1414
by
Hayter, Roy.
Call Number
647.94023 HAY
Publication Date
1993
Format:
Books
Relevance:
60138.4063
by
Eagleson, Robert D. (Robert Donn)
Call Number
808.042 EAG
Publication Date
1991
Format:
Books
Relevance:
392.6605
by
Iverson, Kathleen M.
Call Number
647.94068 IVE
Publication Date
1989
Format:
Books
Relevance:
0.0782
by
Tourism Education Corporation
Call Number
647.940683 HOS
Publication Date
1976
Format:
Books
Relevance:
8825.0830
246.
by
University of Strathclyde
Call Number
641.5941 UNI 1976
Publication Date
1976
Format:
Books
Relevance:
0.0632
by
Stein, Andi, 1960-
Call Number
338.4791 STE
Summary
From theme parks and museums to zoos and aquariums, attractions draw millions of visitors each year. Regardless of type, they all share one common denominator - they are intended to provide visitors with memorable experiences. This book offers information about how to promote and market tourism attractions for maximum results. It looks at different approaches, strategies, tools, and techniques marketers can use when promoting their organizations to the public. Topics include advertising and marketing; media relations; social media marketing; sales promotion and merchandising; special events; guest relations and customer service; employee relations; crisis communications; and social responsibility and sustainability. In addition, it includes a variety of examples from attractions that have implemented successful promotion and marketing activities.
Format:
Books
Relevance:
60139.0273
by
Beeton, Sue, editor.
Call Number
647.940711 STU
Summary
This book elaborates upon, critiques and discusses 21st-century approaches to scholarship and research in the food, tourism, hospitality, and events trades and applied professions, using case examples of innovative practice.
Format:
Regular print
Relevance:
54898.0508
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