by
Top, Peleg.
Call Number
741.6
Publication Date
2009
Format:
Electronic Resources
Relevance:
0.1441
by
Tresidder, Richard.
Call Number
647.94068 TRE
Publication Date
2012
Summary
A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions.
Format:
Electronic Resources
Relevance:
0.1423
by
Tassiopoulos, Dimitri.
Call Number
394.2068
Publication Date
2011
Summary
Managing events is both an art and a science. Events managers need to understand and fully embrace the multi-dimensional nature of events management, and cultivate the leadership skills and attitudes in themselves and those they manage. The importance of successfully staging events has increased around the world, as more government agencies begin to realise the potential benefit of using events as strategic development tools. This third edition of Events Management: A developmental and managerial approach provides a definitive grounding in the development and management of small to large scale events. The book provides an introduction to events management, then goes on to examine the design, administration and marketing of events, as well as the operational and risk management aspects. It also deals with applied events management through a number of event genre types.
Format:
Electronic Resources
Relevance:
0.1414
by
Masterman, Guy.
Call Number
658.456 MAS
Publication Date
2009
Summary
Provides event managers with an insight into the strategic management of sports events of all scales and nature. It uses new international case studies throughout to offer real-world insight in both larger and smaller events.
Format:
Books
Relevance:
0.1414
by
Skildum-Reid, Kim.
Call Number
658.152240994 SKI
Publication Date
2007
Summary
This book is an easy-to-read, how-to guide for anyone or any business looking for sponsorship. It is accompanied by a CD.
Format:
Books
Relevance:
0.1389
by
Allen, Johnny.
Call Number
658.456 FES
Publication Date
2008
Summary
Festivals and special events have grown into a massive industry worldwide, generating billions of dollars for regional centers, states, and countries. Festival and Special Event Management provides a comprehensive overview of the theory and procedures essential to managing festivals and special events. Australian authors.
Format:
Books
Relevance:
0.1361
by
Tassiopoulos, Dimitri.
Call Number
658.456 EVE
Publication Date
2011
Format:
Electronic Resources
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Relevance:
0.1231
by
Tassiopoulos, Dimitri.
Call Number
658.456 EVE
Publication Date
2010
Format:
Books
Relevance:
0.1231
by
Mullen, David J., Jr.
Call Number
332 22
Publication Date
2008
Summary
Mullen gives financial advisors all the tools and guidance they need to: get the appointment; build relationships; convert prospects to client; retain clients; use niche marketing successfully; balance current clients and prospects; increase the products and services each client uses; and, attract millionaire clients.
Format:
Electronic Resources
Relevance:
0.1231
by
Ching, Jacqueline.
Call Number
910.23
Publication Date
2010
Summary
In this book, we'll look closely at dozens of careers within the broad field of green travel and tourism. Students will learn about many concepts that are relatively new, such as "carbon offsets" and "renewable energy projects." While the green travel and tourism is just in its infancy, many colleges and universities are preparing their students to work in this rapidly expanding field. The opportunities are great-and growing-for anyone interested in travel, adventure, hospitality, and helping to save the planet.
Format:
Electronic Resources
Relevance:
0.1132
by
Goldblatt, Joe Jeff, 1952-
Call Number
658.456 GOL
Publication Date
2008
Summary
"Special Events: The Roots and Wings of Celebration, Fifth Edition provides experienced as well as aspiring event leaders with a comprehensive guide to understanding, planning, funding, promoting, and producing special events. Filled with helpful resources and illustrative examples, this Fifth Edition covers such areas as marketing, sponsorship, human resource management, financial administration, risk management, safety and security, global event leadership models, media use, legal and ethical considerations, technology, career development, and more."--BOOK JACKET.
Format:
Books
Relevance:
0.1132
by
Golden-Romero, Pat.
Call Number
647.940688 GOL
Publication Date
2007
Summary
"Hotel Convention Sales, Services, and Operations examines the precipitating factors and emerging trends in the hospitality industry and how they have contributed to the growth of the meetings and conventions market, including a look at the financial impact of this global industry in both private and public sectors of the economy. This "how-to" guide takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. The author introduces the types of groups holding meetings and conventions, the planners in charge of site selection, and the facilities they commonly use. The basics of marketing are introduced, and the role of Convention and Visitors' Bureaus is considered. Readers will gain understanding of the sales and negotiation process between buyers and sellers of these services."--BOOK JACKET.
Format:
Books
Table of contents only http://www.loc.gov/catdir/toc/ecip062/2005030471.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0623/2005030471-d.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0623/2005030471-d.html
Relevance:
0.1132
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