A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere-in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded market, how can the event planner ensure that his or her event stands out? Marketing expert Chris Preston has the answers in this second edition of Event Marketing. From the basics of promoting an event to the use of events as marketing strategies themselves, Preston provides straightforward advice and information on all the latest event marketing techniques. The book begins with sections on what "event marketing" really means, and how the field has evolved throughout time. Preston then explores event marketing strategies from both a conceptual and practical standpoint, and provides information on sponsorship and corporate branding. The book covers marketing for all types of events, including festivals, corporate and association events, and social functions, and a full chapter on digital event marketing covers all the latest e-marketing strategies. Case studies provide real-world examples of successful marketing efforts, while Discussion Questions for each chapter provide opportunities for further exploration of key concepts. As marketing becomes an increasingly important skill for event management professionals, this completely revised second edition of Event Marketing will be a must-have for working professionals, students, and aspiring event planners everywhere.

The development of the festival and event industry has seen large scale growth and extensive government support as a result of objectives to enhance and project the image of place and leverage positive sponsorship and regeneration opportunities. As we move deeper into austerity measures prompted by economic recession, community festivals and events as a sacred or profane time of celebration can be considered even more important than ever before. This book for the first time explores the role and importance of 'community', 'culture' and its impact through festivals and events. Split into two distinct sections, the first introduces key themes and concepts, contextualises local traditions and culture, and investigates how festivals and events can act as a catalyst for tourism and create a sense of community. It then questions the social and political nature of festivals and community events through examining their ownership. The second section focuses on communities themselves, seeking to examine and discuss key emerging themes in community event studies such as; the role of diaspora, imagined communities, pride and identity, history, producing and consuming space and place, authenticity, and multi-ethnic communities. Examples are drawn from Portugal, the Dominican Republic, the USA, Malaysia, Malta, Finland and Australia making this book truly international. This significant volume will be valuable reading for students and academics across the fields of Event, Tourism and Hospitality studies as well as other social science disciplines.

Although the event management field has grown considerably over the last decade, critical, social-scientific studies of the international events industry are rare. This book intends to help fill this void. It focuses on power, social and political relations, conflicts and controversies in the context of international events, popular festivals and famous spectacles. It draws on recent primary research and offers a diverse range of new and intriguing case studies, for example the Arirang Festival in North Korea, the Gay Games, the Gymnaestrada, horse-racing events, the London 2012 Olympics, regional and rural festivals, the World Baseball Classic, World Fairs/Expos and U2 concerts.The main aim of this volume is to bring the critical, social-scientific analysis of events, festivals and spectacles more into the core of the teaching of events management degree programmes. The book draws extensively upon the disciplines of politics, sociology, cultural studies and history.In the process, it addresses key themes such as: political economy politics of popular culture the global and the local regionalism and globalization nations and nationalism international relations and foreign policy.This groundbreaking collection of essays is unique and innovative. It will be an essential source for students, researchers and academics with a keen interest in critical, social-scientific analyses of events.

Film Festivals offers the first comprehensive overview of the history, people, films, and multiple functions of the festival world. Cindy Hing-Yuk Wong situates festivals within changing global practices of film, including their important ties to both Hollywood and independent cinema. She explores how these events have become central in the construction of cinema knowledge as well as the behind-the-scene mechanics of finance, distribution, and evaluation. By linking general structures and connections to specific films and auteurs, Wong addresses the components and creation of film festivals t.

Provides intercultural ideas for every month of the year. For each festival and tradition you will find background information, key vocabulary, detailed lists of possible teaching activities and optional pupil sheets. Ideas range from making cards and reading/writing poems to playing game and cooking traditional recipes.

Series in which food writer and presenter Stefan Gates immerses himself in some of the most extraordinary feasts and festivals on earth. By joining ordinary people in these strange and wonderful distillations of their culture and beliefs, he hopes to gain a revelatory insight into how the world thinks and feels. Stefan attempts to get under the skin of the traditional Japanese reserve by joining in some amazing feasts and festivals, a journey which culminates with Stefan and 10,000 Japanese men wearing nothing but loin cloths in a drunken rampage at a sacred Shinto temple.

Series in which food writer and presenter Stefan Gates immerses himself in some of the most extraordinary feasts and festivals on earth. By joining ordinary people in these strange and wonderful distillations of their culture and beliefs, he hopes to gain a revelatory insight into how the world thinks and feels. Stefan makes a journey across India to discover how feasts and celebration divide - and bring together - a turbulent nation that can be riven by religious tension and extremes of wealth.

Series in which food writer and presenter Stefan Gates immerses himself in some of the most extraordinary feasts and festivals on earth. By joining ordinary people in these strange and wonderful distillations of their culture and beliefs, he hopes to gain a revelatory insight into how the world thinks and feels. Stefan goes on a wild emotional and spiritual rollercoaster ride, starting with a teenage girl's bizarre coming-of-age ceremony and ending with the Day of the Dead, a cacophonous cross-cultural festival of the senses during which Mexicans truly believe that their loved ones come back from the dead for three days every year to spend the day with them.