by
Van der Wagen, Lynn, author.
Call Number
658.456 VAN
Publication Date
2018
Format:
Books
Relevance:
49101.0625
by
Van der Wagen, Lynn, author.
Call Number
647.94068 VAN
Publication Date
2018
Format:
Books
Relevance:
0.9764
by
O'Shannessy, Vivienne, 1962-, author.
Call Number
647.94 OSH
Publication Date
2017
Format:
Books
Relevance:
0.8626
by
Brunt, Paul.
Call Number
338.4791 BRU
Publication Date
2017
Format:
Books
Relevance:
52746.6016
by
Kotler, Philip, author.
Call Number
647.940688 MAR
Publication Date
2017
Summary
The book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism.
Format:
Books
Relevance:
60137.4961
by
Armbrecht, John, 1981- 1981-, editor.
Call Number
338.4791 EVE
Publication Date
2017
Format:
Regular print
Relevance:
1.3698
by
Getz, Donald, 1949-, author.
Call Number
658.456 GET
Publication Date
2016
Summary
Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them. This title draws from a large number of foundation disciplines and closely related professional fields, to foster interdisciplinary theory focused on planned events. It brings together important discourses on events including event management, event tourism, and the study of events within various disciplines that are able to shed light on the roles, importance and impacts of events in society and culture.
Format:
Books
Relevance:
0.0432
by
Beeton, Sue, author.
Call Number
338.4791 BEE
Publication Date
2016
Format:
Books
Relevance:
85040.0469
by
Hayes, David K., author.
Call Number
647.94068 HAY
Publication Date
2016
Summary
Prepare future hotel general managers to efficiently supervise and run a midsize full-service hotel. Hotel Operations Management provides an up-to-date and comprehensive examination of all aspects of hotel administration from the viewpoint of the hotel general manager.
Format:
Books
Relevance:
0.0253
by
Kotler, Philip, author.
Call Number
647.940688 KOT
Publication Date
2014
Format:
Books
Relevance:
50826.6758
by
Dredge, Dianne.
Call Number
338.4791 ROU
Publication Date
2014
Summary
"Tourism is much more than an economic sector, it is also a social, cultural, political, and environmental force that drives societal change. Understanding, responding to, and managing this change will inevitably require knowledge workers who are able to address a range of problems associated with tourism, travel, hospitality, and the increasingly complex operating environment within which they exist. The purpose of this Handbook is to provide an insightful and authoritative account of the various issues that are shaping the higher educational world of tourism, hospitality and events education and to highlight the creative, inventive and innovative ways that educators are responding to these issues. It takes as its central focus a dynamic curriculum space shaped by internal and external factors from global to local scales, a variety of values and perspectives contributed by a range of stakeholders, and shifting philosophies about education policy, pedagogy and teaching practice. A benchmark for future curriculum design and development, it critically reviews the development of conceptual and theoretical approaches to tourism and hospitality education. The Handbook is composed of contributions from specialists in the field, is interdisciplinary in coverage and international in scope through its authorship and content. Providing a systematic guide to the current state of knowledge on tourism and hospitality education and its future direction this is essential reading for students, researches and academics in Tourism, Hospitality, Events, Recreation and Leisure Studies"--
Format:
Books
Relevance:
46128.2891
by
Getz, Donald, 1949-
Call Number
658.456 GET
Publication Date
2013
Format:
Books
Relevance:
30072.6836
Limit Search Results
Narrowed by: