by
Getz, Donald, 1949-, author.
Call Number
658.456 GET
Publication Date
2016
Summary
Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them. This title draws from a large number of foundation disciplines and closely related professional fields, to foster interdisciplinary theory focused on planned events. It brings together important discourses on events including event management, event tourism, and the study of events within various disciplines that are able to shed light on the roles, importance and impacts of events in society and culture.
Format:
Books
Relevance:
0.0432
by
Hayes, David K., author.
Call Number
647.94068 HAY
Publication Date
2016
Summary
Prepare future hotel general managers to efficiently supervise and run a midsize full-service hotel. Hotel Operations Management provides an up-to-date and comprehensive examination of all aspects of hotel administration from the viewpoint of the hotel general manager.
Format:
Books
Relevance:
0.0253
by
Jamal, Tazim.
Call Number
338.4791 SAG
Publication Date
2011
Summary
Tourist Studies developed as a sub-branch of older disciplines in the social sciences, such as anthropology, sociology and economics, and newer applied fields of study in hospitality management, civil rights and transport studies. This Handbook is a sign of the maturity of the field. It provides an essential resource for teachers and students to determine the roots, key issues, and agenda of Tourism Studies.
Format:
Books
Relevance:
52746.7578
by
Atherton, Trevor C.
Call Number
343.9407891 ATH
Publication Date
2011
Summary
This long anticipated second edition of Tourism, Travel and Hospitality Law provides a comprehensive coverage of relevant law from a practical, authentic industry perspective. Central principles are traced from their historical beginnings through to current policy issues and international conventions.
Format:
Books
Relevance:
57338.6680
by
Baggio, Rodolfo.
Call Number
338.4791 BAG
Publication Date
2011
Format:
Books
Relevance:
57343.0898
by
Van der Wagen, Lynn.
Call Number
338.4791 VAN
Publication Date
2010
Format:
Books
Relevance:
67232.2344
by
Kotler, Philip, 1931-
Call Number
647.940688 KOT
Publication Date
2010
Format:
Books
Relevance:
52744.8125
by
Morrison, Alastair M.
Call Number
647.940688 MOR
Publication Date
2010
Summary
"Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to hospitality and travel marketing is written in a user-friendly style. Readers will benefit from the practical nature, and excellent use of relevant and up-to-date cases. Global experience in the industry is emphasized through content on destination marketing and others parts of tourism, along with case examples from around the world. The content draws upon the author's experience in the hospitality and travel marketing industry, as well as teaching experience from around the globe including the USA, Canada, Europe, Asia, and Australia. Hospitality and Travel Marketing reflects all of the latest trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding." --distributor.
Format:
Books
Relevance:
1.5740
by
Weaver, David B. (David Bruce)
Call Number
338.4791 WEA
Publication Date
2010
Summary
"... updated with recent industry and research developments and retains the thoroughness of content and application that has been established in the previous editions"--Back cover.
Format:
Books
Relevance:
77626.7188
by
O'Shannessy, Vivienne, 1962-
Call Number
647.068 OSH
Publication Date
2009
Summary
"A practical guide to front office skills and services in the hospitality industry. Complies with the Hospitality, Tourism and Events Industry Competency Standards"--Provided by publisher.
Format:
Books
Relevance:
0.1066
by
Tesone, D. V. (Dana V.)
Call Number
647.0683 HAN
Publication Date
2008
Summary
"Handbook of Hospitality Human Resources Management is an authoritative resource comprising an edited collection of papers, which review and discuss this crucial aspect of hospitality, whilst illustrating how theories and concepts can be applied to the hospitality industry. Written by internationally recognized practitioners and academics, this book provides thorough reviews and discussions. It is a must-read for hospitality researchers and educators, students and industry practitioners."--BOOK JACKET.
Format:
Books
Relevance:
0.0477
by
Wood, Roy C., 1959-
Call Number
647.068 SAG
Publication Date
2008
Format:
Books
Publisher description http://www.loc.gov/catdir/enhancements/fy0901/2007933010-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0901/2007933010-t.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0901/2007933010-t.html
Relevance:
0.0432
Limit Search Results
Narrowed by: