by
Osborn, Donald Zhang.
Call Number
496.0285 22
Publication Date
2010
Summary
With increasing numbers of computers and penetration of the Internet around the world, localization of the technology and the content it carries into the many languages people speak is becoming an ever more important area for discussion and action. Localization, simply put, includes translation and cultural adaptation of user interfaces and software applications, as well as creation and translation of internet content in diverse languages. It is essential in making information and communication technology more accessible to the populations of the poorer countries, increasing its relevance to t.
Format:
Electronic Resources
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0.0891
by
Stouten, Paul L. M.
Call Number
307.121609492 23
Publication Date
2010
Summary
Changing Contexts in Urban Regeneration shows that urban renewal should take an integrated approach to the physical, environmental, social and economic programmes, based on fundamental solutions that stand the test of time. Changing Contexts in Urban Regeneration presents a comprehensive overview of relevant theory, next, it evaluates the urban renewal plans carried out over the last 30 years.
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Electronic Resources
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0.0891
by
Evans, Terry D. (Terry Denis)
Call Number
371.35 22
Publication Date
2008
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Electronic Resources
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0.0891
by
Evans, Lois K.
Call Number
610.730711 22
Publication Date
2004
Summary
Winner of an AJN Book of the Year Award!. Academic Nursing Practice can be a living laboratory that integrates the education, practice, and research mission of a school of nursing. Where better to demonstrate the efficacy of new practice models and interventions, identify questions for further study, teach students, and keep faculty skills fresh?. This book describes how to develop and implement these nurse-managed practices, based on the extensive experience of the University of Pennsylvania School of Nursing, along with case examples from other programs. Practical strategies described includ.
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Electronic Resources
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0.0891
by
Gabbott, Mark, editor.
Call Number
658.8 INT
Publication Date
2004
Summary
"Most of the authors of this book have been involved in marketing either as teachers, researchers or practitioners for some time. This book came about in recognition of the tension that existed between what we taught and what we knew and practiced. Our main concern was the increasing difficulty in defending the 4 Ps framework of marketing. This approach while ground breaking in its time, and useful as an organising tool, has become so ubiquitous in marketing education that it has almost reached mythic status. No one questioned it, no one seemd to even think about it, it was just taught. In an even more worrying development, it was becoming used as a planning and implementation tool, and an operational decision template. Yet when we looked at our graduates and postgraduates, many of whom were already senior marketers, we could see little evidence that the 4 Ps actually represented what they practiced in the business world. It certainly categorised some areas of marketing activity, but helped little in day-to-day marketing management. In 2000 a team was put together to work on the project of developing a completely new introductory marketing textbook. We each brought to the table something different - experienced researchers, teachers, educationalists, writers and business consultants - to piece together what you see as the final book. The Value Model which is the underlying framework is an original and intuitive peice of work. The value planning model is an amalgam of ideas which had been circulating in various forms around the world which we have developed and adapted for our use. This provides a simple schematic that provides an organising framework for the book, and which we hope will become as well known as the 4 Ps. As part of the project we also wanted to explicitly recognise the importance of technology, the ubiquity of services, the impact of globalisation, the continuing concern of ethics and the ongoing importance of relationships and people." -- preface, page xi.
Format:
Books
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0.0891
by
Ritchie, Brent W.
Call Number
338.47915 TOU
Publication Date
2014
Summary
The Asia-Pacific area is one of the fastest growing tourism regions and a major driver of global tourism in general. Tourism industries in Asia Pacific have been challenged in recent years by a number of major crises and disasters including terrorism, outbreaks (e.g. SARS and Bird Flu), natural disasters (e.g. tsunamis, bushfires, flooding), and political crisis (e.g. protests and political instability). This book contributes to the understanding of crisis and disaster management generally, but with a specific focus on the Asia Pacific. With contributions by international scholars and practiti
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Electronic Resources
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0.0864
by
Mackellar, Jo.
Call Number
658.456 MAC
Publication Date
2013
Summary
Event Audiences and Expectations for the first time examines why people participate in festivals and events, the types of events which stimulate participation, and the fanatical antics of fans who become involved in these events. By doing so the book offers significant insight into how event managers can entice and manage participant expectations as well as manage audience involvement. The book is based on primary research using participant observation, as well as in-depth interviews with event participants, event managers and government officials involved in over 50 international events to gain new perspectives into audience behaviour and participatory events. Using numerous international case studies and examples, the book offers a comprehensive outline of the reasons why people participate in festivals and events, the social world that reinforces their behaviours, and strategies that can be used to ensure future successful participatory events. This thought-provoking and original volume will be valuable reading for students, researchers, events managers and tourism and community planners at all levels of government.
Format:
Electronic Resources
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0.0864
by
Greenberg, Danna.
Call Number
658.4092 23
Publication Date
2011
Summary
In years past, the keywords for leaders were confidence, single-minded purpose, and strategic planning. But today?s vastly complex, globalized, and fast-evolving world requires a different kind of leadership. This game-changing book details a new approach?entrepreneurial leadership?developed at Babson College, the number-one school for entrepreneurship in the world. Entrepreneurial leadership is inspired by, but is separate from, entrepreneurship. It is a leadership approach that can be applied in any organizational situation, not just start-ups. Based on two years of extensive research, it embraces three principles that add up to nothing less than a fundamentally new worldview of business and a new logic of decision making. The authors discovered that rapid change and increasing uncertainty require leaders to be ?cognitively ambidextrous,? able to shift between traditional ?prediction logic? (choosing actions based on analysis of known trends) and ?creation logic? (taking action despite considerable unknowns). Guiding this different way of thinking and acting is a different worldview of business and society, where simultaneous creation of social, environmental, and economic value is the order of the day. Entrepreneurial leaders also leverage their understanding of themselves and their social context to guide effective action. Danna Greenberg, Kate McKone-Sweet, and H. James Wilson, along with some of the top faculty at Babson, examine the three facets of this new model in detail. Each chapter offers concrete examples of how educators across all disciplines are integrating these ideas into their courses?and even their entire curricula. The New Entrepreneurial Leader lays out a comprehensive new paradigm for reinventing management education in order to mold leaders who will shape social and economic opportunity.
Format:
Electronic Resources
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0.0864
by
Pillay, Pundy, 1952-
Call Number
378.106 22
Publication Date
2010
Summary
"This nine-country study of higher education financing in Africa includes three East African states (Kenya, Tanzania and Uganda), five countries in southern Africa (Botswana, Lesotho, Mozambique, Namibia and South Africa), and an Indian Ocean island state (Mauritius). Higher Education Financing in East and Southern Africa explores trends in financing policies, paying particular attention to the nature and extent of public sector funding of higher education, the growth of private financing (including both household financing and the growth of private higher education institutions) and the changing mix of financing instruments that these countries are developing in response to public sector financial constraints. This unique collection of African-country case studies draws attention to the remaining challenges around the financing of higher education in Africa, but also identifies good practices, lessons and common themes"--Cover.
Format:
Electronic Resources
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0.0864
by
Getz, Donald, 1949-
Call Number
658.456 GET
Publication Date
2013
Format:
Books
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0.0816
by
Frey, Robert S.
Call Number
658.15224 23
Publication Date
2012
Summary
Here's your one-stop-shop for winning new business! The new, Sixth Edition of this perennial bestseller updates and expands all previous editions, making this volume the most exhaustive and definitive proposal strategy resource. Directly applicable for businesses of all sizes, Successful Proposal Strategies provides extensive and important context, field-proven approaches, and in-depth techniques for business success with the Federal Government, the largest buyer of services and products in the world. This popular book and its companion CD-ROM are highly accessible, self-contained desktop refe.
Format:
Electronic Resources
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0.0816
by
Cousins, John.
Call Number
647.95068 COU
Publication Date
2011
Summary
This third edition of the best selling textbook Food & Beverage Management has been updated and revised to take account of current trends within these industries
Format:
Books
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0.0816
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