Using a case study of a newly established restaurant, this video investigates: what a business plan is and why it is important; different types of business plans; the key elements of a business plan; vision and mission statements; operations, marketing, finance, the executive summary; common planning tools-SWOT analysis, break-even analysis and the importance of regularly evaluating the business plan.

Using a case study of a newly established restaurant, this programme investigates: · What a business plan is, and why it is important. · Different types of business plans. · The key elements of a business plan - vision and mission statements, operations, marketing, finance, the executive summary. · Common planning tools - SWOT analysis, break-even analysis. · The importance of regularly evaluating the business plan.