by
Club Managers Association of America.
Call Number
ELECTRONIC RESOURCE
Publication Date
2024 2023 2022 2021 2020
Format:
Electronic Resources
Full text available: 2001-10-01 - Available via InfoTrac to William Angliss of Institute of TAFE users only. Click here to access electronic journal.
Relevance:
95064.6641
Call Number
ELECTRONIC RESOURCE
Publication Date
2024 2023 2022 2021 2020
Format:
Electronic Resources
Full text available: 1999-02-01 - Available via InfoTrac to William Angliss of Institute of TAFE users only. Click here to access electronic journal.
Relevance:
95000.2344
by
Scanlon, Nancy Loman.
Call Number
642.4 SCA
Publication Date
2000
Format:
Books
Relevance:
85659.5547
by
Buttle, Francis.
Call Number
658.812
Publication Date
2004
Summary
Customer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management. The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. Customer relationship management is grounded on high quality customer data and enabled by information technology. The book is a comprehensive and fully developed textbook on customer relationship management . Although, it shows the roles of customer data and information technology in enabling customer relationship management implementation, it does not accept that customer relationship management is just about IT. Rather it is about an IT- and data-enabled approach to customer acquisition, customer retention and customer development.Because customer relationship management is a core business strategy the book demonstrates how it has influence across the entire business, in areas such as strategic, marketing, operations, human resource, and IT management. Customer relationship management 's influence also extends beyond the company to touch on partner and supplier relationships. An Instructor's PowerPoint pack is available to lecturers who adopt the book. Accredited lecturers can download this by going to http://books.elsevier.com/manuals'isbn=075065502X to request access.
Format:
Electronic Resources
Relevance:
85044.2109
by
Braga, Vitor.
Call Number
910.684
Publication Date
2022
Format:
Electronic Resources
Relevance:
85043.9609
by
Karanovic, Goran.
Call Number
338.47914
Publication Date
2021
Format:
Electronic Resources
Relevance:
85043.9453
by
Prinsloo, D.
Call Number
394.2068
Publication Date
2015
Summary
This book aims to help you become an administrative events manager of the highest calibre.
Format:
Electronic Resources
Relevance:
85043.7813
by
Frost, Warwick.
Call Number
338.4791 FRO
Publication Date
2003
Summary
Travel and tour management in the real world, is an essential component of virtually all management positions in tourism. It is important that every tourism student has a reasonable knowledge of these sectors and how they interact with other segments.
Format:
Books
Relevance:
85043.7734
by
Raj, Razaq.
Call Number
394.2068
Publication Date
2022
Summary
Now in its Fourth Edition, this key text has been fully revised and updated and includes two new chapters on Evaluation and Impact of Events and The Future of the Events Industry. Packed with case studies, both in-text and online, it takes the reader through the whole process of events management.
Format:
Electronic Resources
Relevance:
85043.7266
by
Perry, Lewis.
Call Number
XX(158123.1)
Publication Date
2008
Format:
Electronic Resources
Relevance:
85043.6094
by
Dashper, Katherine.
Call Number
394.2068
Publication Date
2021
Summary
This book explains the process of managing a multispecies event, as well as the larger theoretical implications of event management, using the National Championships of the Icelandic Horse as an extended study.
Format:
Electronic Resources
Relevance:
85043.5469
by
Ellison, Jack.
Call Number
XX(288507.1)
Publication Date
2018
Format:
Electronic Resources
Relevance:
85042.6484
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