"This is the essential guide for anyone who needs to know how to organize a special event: a festival, a celebration party, a media launch or an annual fete. The authors' combination of industry experience, expertise and a lively approach make this an ideal book for students of Events Management, Business, Tourism, Media Studies and related courses as well as being a valuable handbook for practitioners currently organizing events."--BOOK JACKET.

This book serves as a concise yet comprehensive, step-by-step handbook for modern event management. This Essentials edition gives students contemporary lessons and insights that they can relate to. It brings theory to life through copious practical examples, illustrative diagrams and unique case studies demonstrating best practices and pitfalls. Industry experts from across APAC?s event planning sector have contributed content to key contemporary topics including sustainability, risk management, project management and strategic alignment to client goals.

"This book aims to develop knowledge and understanding of the theories and principles of service quality within the context of leisure and tourism. It examines the characteristics of service delivery and their implications for the management of service quality in the leisure and tourism industry. Suitable for students, researchers and leisure and tourism professionals, it relates the nature of the consumer experience to the planning, design and management of service delivery and critically evaluates the various quality management methods, systems, techniques and approaches that can be applied to the leisure and tourism business environment."--BOOK JACKET.

"This volume reviews indigenous ecotourism as a special type of nature-based tourism and examines the key principles of conservation and community benefits from indigenous-owned and operated ecotourism businesses or joint ventures. It compares indigenous ecotourism in developed and developing countries and provides global case studies of indigenous ecotourism projects in the Pacific Islands, Africa, Latin America and Southeast Asia. The book analyses key factors and constraints for sustainable development of Indigenous ecotourism and explores the growing links between biodiversity conservation, ecotourism and indigenous rights. It will appeal to practitioners, researchers and students in ecotourism and sustainable tourism, indigenous studies, conservation, natural resource management and community development."--BOOK JACKET.

"One of the leading texts in the field, The Economics of Recreation, Leisure and Tourism is the ideal introduction to the fundamentals of economics in these industries, helping you to enjoy and pass an economics module as part of tourism, recreation, events or sport management degrees. International in its outlook, it will equip you with vital skills and knowledge for your future career as well as critical skills to help you understand and help tackle crucial challenges facing the world. It is written in a clear and engaging style that assumes no prior knowledge of economics. It applies economic theory to a range of tourism industry issues at the consumer, business, national and international level by using topical examples to give the theory real-world context. This book is richly illustrated with diagrams and contains a range of features such as international case studies showcasing current issues, review questions and extracts from journals to aid understanding and further knowledge, as well as new data and statistics. It concludes with a powerful critique of traditional economics and a set of twenty-one issues that demand action. This sixth edition has been revised and updated to include: Recent and time series international economic data to provide a sense of the dynamics of world economies. Topical analysis to aid decision making for industry, governments and pressure groups. A renewed emphasis on environmental and climate change issues New and revised international case studies that demonstrate theoretical principles of economics as applied to the sector. Companion website with PowerPoint slides"--

"Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens bring their knowledge of the industry to the pages of Marketing for Hospitality and Tourism, Fourth Edition. The authors' understanding of the industry provides for a very readable and extremely practical text. The text has been both updated and refined over four editions. Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how." "Whether you are in marketing, sales, human resource management, food and beverage management, front of the house or back of the house operations, or general management, you are involved in marketing. This book takes an integrative approach to marketing - explaining the how and why of everyone's role in marketing."--BOOK JACKET.

"Cultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. The first edition illustrated how heritage and tourism goals can be integrated in a management and marketing framework to produce sustainable cultural tourism. The current edition takes this further to base the discussion of cultural tourism in the theory and practice of cultural and heritage management (CM and CHM), under the understanding that for tourism to thrive, a balanced approach to the resource base it uses must be maintained. An 'umbrella approach' to cultural tourism represents a unique feature of the book, proposing solutions to achieve an optimal outcome for all sectors. Reflecting the many important developments in the field this new edition has been completely revised and updated in the following ways: New content on increasingly relevant topics including; sustainability, climate change, the threat of de-globalisation, overtourism and social media; New sections on experience creation, accessibility and inclusivity, as well as expanded material on creative industries and new management challenges; New international case studies and tried-and-tested assignment exercises have been added to every chapter. Written by experts in both tourism and cultural heritage management, this book will enable professionals and students to gain a better understanding of their own and each other's roles in achieving sustainable cultural tourism. It provides a blueprint for producing top-quality, long-term cultural tourism products"--