by
Waterton, Emma.
Call Number
306.4
Publication Date
2014
Summary
This book is a fast-paced and thorough re-evaluation of what heritage tourism means to the people who experience it. It draws on contemporary thinking in human geography and heritage studies, and applies it to a sector of tourism that is both pervasive yet poorly researched in terms of the perspective of tourists themselves. In a series of lucid and tightly argued chapters, it traces the use of semiotics as an analytical tool from its theoretical origins in text, through the all-important dynamics of visuality into an expanded realm of feeling and sensuality. Challenging assumptions about the
Format:
Electronic Resources
Relevance:
71877.5000
by
Harvey, Matt, editor.
Call Number
641.22 WIN
Publication Date
2014
Summary
In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products - whether wine or wine tourism - from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories - engaging and provocative stories which engage consumers and tourists and translate into sales. This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first - branding - investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second - heritage - considers cases where there are strong linkages between cultural heritage and wine marketing. The third section - terroir - explores how a 'sense of place' is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition. This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies.
Format:
Electronic Resources
Relevance:
2.9313
by
Staiff, Russell.
Call Number
907.2
Publication Date
2014
Format:
Electronic Resources
Relevance:
0.9263
by
Staiff, Russell.
Call Number
338.4791
Publication Date
2013
Summary
The complex relationship between heritage places and people, in the broadest sense, can be considered dialogic, a communicative act that has implications for both sides of the 'conversation'. This is the starting point for Heritage and Tourism . However, the 'dialogue' between visitors and heritage sites is complex. 'Visitors' have, for many decades, become synonymous with 'tourists' and the tourism industry and so the dialogic relationship between heritage place and tourists has produced a powerful critique of this often contested relationship. Further, at the heart of the dialogic relationsh
Format:
Electronic Resources
Relevance:
67236.7891
by
DIAZ, P.
Call Number
338.4791
Publication Date
2013
Summary
The selection of papers presented in this book deal with cultural tourism, and comprises case studies and theoretical contributions. The volume addresses issues of cultural tourism management, demand analysis, post-tourism, new forms of tourism, cultural effects on destinations and products of sustainable cultural tourism.
Format:
Electronic Resources
Relevance:
134447.8906
by
Kuo, I-Ling.
Call Number
936.231
Publication Date
2013
Summary
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning.
Format:
Electronic Resources
Relevance:
1.5859
by
Gammon, Sean.
Call Number
306.483
Publication Date
2013
Summary
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning.
Format:
Electronic Resources
Relevance:
2.3619
by
Leask, Anna.
Call Number
307.76
Publication Date
2013
Summary
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning.
Format:
Electronic Resources
Relevance:
2.5859
by
McKercher, Bob.
Call Number
338.4791 MCK
Publication Date
2012
Summary
Examine cultural tourism issues from both sides of the industry! Unique in concept and content, Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural heritage professionals judge the same assets for their intrinsic value. Sustainable cultural tourism can only occur when the two sides form a true partnership based on understanding and appreciation of each other's mer
Format:
Electronic Resources
Relevance:
46126.8906
by
Leslie, David.
Call Number
338.4791
Publication Date
2012
Summary
International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. Topics explored include: * For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources. * The changing nature of the global cultural tourism marketplace (including deman
Format:
Electronic Resources
Relevance:
85043.9766
by
Misiura, Shashi.
Call Number
363.69
Publication Date
2012
Summary
Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how it links with the study of modern tourism The book then goes on to look in detail at the marketing issues that arise from the particular management, educational and cultural aspects of heritage. The book is: * A clear introduction for students and professionals * Packed with examp
Format:
Electronic Resources
Relevance:
0.9990
by
Ryan, Chris.
Call Number
338.4791
Publication Date
2012
Summary
Through a series of case studies that involve past conflict in China, the United States, The South Pacific and Europe, the nature of battlefield sites as tourist locations are explored. As places of past conflict and individual acts of heroism, these sites are places of story telling. How are these stories told? And for what purposes are the stories told? The acts and modes of interpretation are many, ranging from a discourse conducted through silences to the more complex nuanced story telling told through re-enactments of past battles. The book also asks where is the battle-field? - as case s
Format:
Electronic Resources
Relevance:
95078.7344
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