by
Moran, Jill S.
Call Number
394.2068
Publication Date
2015
Summary
Event planning continues to be a thriving business area for the motivated entrepreneur. This fourth edition includes updated ideas about creating business plans, balancing home and work, building a client base, and a more in-depth discussion on the role of social media in your event planning business.
Format:
Electronic Resources
Relevance:
0.1361
by
Allen, Johnny.
Call Number
658.456 FES
Publication Date
2008
Summary
Festivals and special events have grown into a massive industry worldwide, generating billions of dollars for regional centers, states, and countries. Festival and Special Event Management provides a comprehensive overview of the theory and procedures essential to managing festivals and special events. Australian authors.
Format:
Books
Relevance:
0.1361
by
Torkildsen, George
Call Number
338.4791 TOR
Publication Date
2005
Format:
Books
Publisher description http://www.loc.gov/catdir/enhancements/fy0651/2004051173-d.html
Relevance:
0.1361
by
Brown, Tim, author.
Call Number
658.456 BRO
Publication Date
2023
Summary
The COVID-19 pandemic and resulting lockdowns has seen a boom in the occurrence of virtual events. Virtual Events Management is a unique text as it looks at events from both a live event, virtual event and hybrid perspective.
Format:
Electronic Resources
Relevance:
0.1313
by
Raj, Razaq.
Call Number
394.2068
Publication Date
2022
Summary
Now in its Fourth Edition, this key text has been fully revised and updated and includes two new chapters on Evaluation and Impact of Events and The Future of the Events Industry. Packed with case studies, both in-text and online, it takes the reader through the whole process of events management.
Format:
Electronic Resources
Relevance:
0.1313
54.
by
Media Australia (Production company)
Call Number
TR DVD 658.456 MAR
Publication Date
1997
Summary
An excellent Australian case study of how the basic principles of marketing are used to sell and promote a major entertainment product and ultimately attract over 200,000 people. The program explores the marketing mix and shows the application of product, price, place and promotion.
Format:
Other
Relevance:
0.1299
by
Tassiopoulos, Dimitri.
Call Number
658.456 EVE
Publication Date
2011
Format:
Electronic Resources
Click here to view
Relevance:
0.1231
by
Tassiopoulos, Dimitri.
Call Number
658.456 EVE
Publication Date
2010
Format:
Books
Relevance:
0.1231
by
Mullen, David J., Jr.
Call Number
332 22
Publication Date
2008
Summary
Mullen gives financial advisors all the tools and guidance they need to: get the appointment; build relationships; convert prospects to client; retain clients; use niche marketing successfully; balance current clients and prospects; increase the products and services each client uses; and, attract millionaire clients.
Format:
Electronic Resources
Relevance:
0.1231
by
Skinner, Bruce E.
Call Number
658.456 SKI
Publication Date
2003
Format:
Books
Table of contents http://www.loc.gov/catdir/toc/fy033/2002010348.html
Publisher description http://www.loc.gov/catdir/description/wiley037/2002010348.html
Publisher description http://www.loc.gov/catdir/description/wiley037/2002010348.html
Relevance:
0.1195
by
Wearne, Neil.
Call Number
647.940688 WEA
Publication Date
2002
Summary
"Hospitality Marketing in the e-Commerce Age is a comprehensive account of all aspects of marketing in the hospitality industry. Although primarily a textbook for students and teachers of hospitality marketing, this book will prove invaluable for all practitioners in the hospitality industry who want to add to their knowledge of marketing.The approach taken in this book is that marketing should be directed towards what happens to and for the customers. This approach is fundamentally different from those who consider marketing to be primarily concerned with sales and advertising. This book shifts the major emphasis of hospitality marketing onto building a service business from the inside, rather than relying on outside promotion after the event." -- BOOK JACKET.
Format:
Books
Relevance:
0.1195
by
Hall, Colin Michael, 1961-, author.
Call Number
338.4791 HAL
Publication Date
2016
Format:
Books
Relevance:
0.1162
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