by
Abson, Emma, author.
Call Number
658.456 ABS
Publication Date
2021
Summary
Examines, contextualises and applies leadership theory and practice at several levels. Using contemporary research, it explores a wide range of leadership theories, providing insight into the developments that are driving leadership in the event industry today. International case studies from the event sector are used to illustrate throughout.
Format:
Electronic Resources
Relevance:
85050.1328
by
Harrison, David, 1941-, editor.
Call Number
338.479104 MAS
Publication Date
2017
Summary
"The economic links arising from tourism that now exist between what used to be regarded as 'developed' and 'developing' societies make it imperative they are considered component parts of a global system rather than distinct entities. The central focus of this book is mass tourism across a range of societies. It focuses on the theoretical perspectives on mass tourism (including systems approaches, political economy, ethics, sustainability and environmentalism) the historical context of mass tourism and the current challenges to domestic, intra-regional and international mass tourism. Including international case studies it is an essential resource for researchers and students within tourism studies" --
Format:
Books
Relevance:
4.4667
by
Shukla, Umendra Narayan.
Call Number
910.68
Publication Date
2023
Format:
Electronic Resources
Relevance:
4.1744
by
Walmsley, Andreas.
Call Number
XX(309394.1)
Publication Date
2018
Format:
Electronic Resources
Relevance:
3.2581
53.
by
Decrop, Alain.
Call Number
338.47910000000002
Publication Date
2017
Format:
Electronic Resources
Relevance:
3.2451
by
Earl, Anna, author.
Call Number
302.35 EAR
Publication Date
2021
Format:
Electronic Resources
Relevance:
3.2376
by
Earl, Anna, author.
Call Number
302.35 EAR
Publication Date
2021
Format:
Electronic Resources
Relevance:
3.2174
by
Guaracino, Jeff, author.
Call Number
306.766 GUA
Publication Date
2017
Format:
Electronic Resources
Relevance:
3.2086
by
Rittichainuwat, Bongkosh N.
Call Number
910.68
Publication Date
2018
Summary
This research-based textbook covers 15 chapters on food, film, shopping, medical, ghost, and suicide tourism, based on research conducted over 15 years on tourists from East Asia and Southeast Asia, the UK, the USA, Australia, Germany, and New Zealand. It introduces students, researchers, educators, tourist bureaus, and tour operators to the demands of affluent tourists from the newly industrialized countries of East Asia and Southeast Asia.
Format:
Electronic Resources
Relevance:
3.2063
by
Prebensen, Nina K.
Call Number
338.4791
Publication Date
2017
Format:
Electronic Resources
Relevance:
3.1977
by
Korstanje, Maximiliano E., editor.
Call Number
363.2 TOU
Publication Date
2020
Format:
Electronic Resources
Relevance:
3.1853
by
Morrison, Alastair M., author.
Call Number
338.4791 MOR
Publication Date
2019
Summary
This is a comprehensive and integrated textbook which considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations. Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: A new chapter on visitor management that includes a section on crisis and disaster management New material on destination leadership and coordination New and revised content on digital marketing New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Format:
Books
Relevance:
3.1405
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