Destination marketing relies on planning, organisation, and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and sustainable and responsible tourism practices.

The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews the leading news media that covers the industry, the primary PR tools and audiences, and details the factors leading to PR's new prominence across the industry. It also provides informative sidebars with lists of key industry print media, top travel agencies, plus a Travel Industry Association of America case study of a post-9/11/2001 campaign to restore American confidence in travelling. It also includes a composite definition of PR, and tells how PR is a discipline distinctively different from publicity, propaganda, advertising, and marketing. The author notes how, over the past decade due to economic conditions, PR in many cases has been integrated with marketing communications and played an important role in both strategic and tactical marketing activities. Following this overview, the ensuing five chapters examine communications model specifics that are of special importance to the industry's major sectors: hotels/lodging establishments; restaurants; tourist attractions/destinations; and transportation services. Each of these sectors have their own special messages, PR tools, and audiences. For example, meeting planners and travel agents are of most importance to hotels, while travel agents are of little importance to airlines and restaurants. Also included is a chapter about what travel employers should understand about PR The chapters will be followed by appendices that will include: The top 30 U.S. Travel & Tourism Professional/Trade Associations; and the Leading U.S. Travel & Tourism Universities.

In a world of increasing uncertainty it is vital that managers within the tourism industry are equipped with superior decision making skills and expertise necessary to deal with crisis conditions. Tourism Crises provides an effective synthesis of crisis management and tourism research with a solid theoretical foundation. It examines the principles and practices of crisis management within the context of tourism as a multi-sector industry. Using up to date international case studies, it tackles the following areas: · Political disturbance: the relationship between politics and tourism and political inspired tourism crises. · Social unrest: host-guest relations and tourists as targets of unrest · Economic instability: crises arising from fluctuating exchange rates and lack of investor confidence · Environmental conditions: natural disasters and health crises · Technological crises; transport accidents and crises arising from technical failure · Corporate crises. Human resource issues and questions of finance With a user-friendly learning structure, each chapter will assess the presence of and tendency towards particular types of crisis, supported by a series of examples and cases, which describe organisational situations, challenges and responses. Approaches to managing crises will be assessed and appropriate tools and techniques of crisis management are explored, enabling readers to gain an insight into this critical aspect of tourism decision making and equipping them with the skills and expertise necessary to deal with crisis conditions.

The economic heart of South China, the Pearl River Delta is both agriculturally and financially fertile and is one of the most developed parts of China. Intensely cultivated land is interspersed with some of China's newest and fastest-growing cities, which are linked by some of the country's best and most integrated transport services. The Delta's location makes it a popular trip from Hong Kong and a major gateway to enter China itself. Foremost among the Delta's gang of youthful upstart cities is Shenzhen, which was the first of China's Special Economic Zones (SEZs) and has grown from nothing to challenge the traditional heart of the region, Guangzhou, in less than 30 years. While Shenzhen has little in the way of historic sights, it offers shopping, skyscrapers and theme parks along with some insight as to what China's future looks like. Seventy miles to the north, Guangzhou has a longer history, but is also reaping the economic whirlwind. It's definitely worth a quick stop for its blend of Cantonese cuisine, markets, colonial relics and the gritty taste of a real Chinese city. With a population of seven million and long known in the West as Canton, modern Guangzhou provides many visitors with their first glimpse of a mainland Chinese city. Frenetically busy, polluted and steamily hot in summer, Guangzhou's conventional sights are comparatively sparse, but the city is renowned worldwide for its cooking and is worth visiting on these grounds alone. Before Hong Kong rose to prominence, Guangzhou was one of China's primary trading posts and as a result it has a wide ethnic diversity, including a large Hui (Muslim) population, and a smattering of colonial architecture, much of which is found on charming Shamian Island. Guangzhou is at the heart of the south's economic revolution. Although it is still undoubtedly a polluted city, attention is being paid to the environment, albeit often only in the most aesthetic sense. Every time I visit I notice new areas of greenery and the city is becoming more and more visitor-friendly. There is an ever-expanding subway network, a new airport and improved links with other Pearl River Delta destinations. There are also a host of sights to visit within a two-hour transport radius of Guangzhou and the city makes a good base from which to explore smaller towns such as Huizhou and Zhaoqing. This guide is based on our 640-page China Adventure Guide. Following are some reviews of that book: "We travel to grow â€" Adventure Guides show you how. Experience the places you visit more directly, freshly, intensely than you would otherwise â€" sometimes best done on foot, in a canoe, or through cultural adventures like art courses, cooking classes, learning the language, meeting the people. This can make your trip life-changing, unforgettable. All of the detailed information you need is here about the hotels, restaurants, shopping, sightseeing. But we also lead you to new discoveries, turning corners never before turned, helping you learn about the world in a new way â€" Adventure Guides make that possible." "Having traveled extensively through China over many years, I can see the book's intimacy, not only with the locations, but also with the locals in each place. The author reveals the secrets that he's learned from his long association with China." (Jason Williams, Managing Director, Grasshopper Adventures). "A thorough guide not only to traveling in China but also to the country's history and culture, this should satisfy the novice and seasoned traveler alike. Each city and region is covered from all angles, including activities for those traveling with children. An informative read for those unfamiliar with the country and an excellent way to brush up for the more experienced traveler, this is an excellent guide for planning a China vacation." (Publishers Weekly).

This comprehensive, multidisciplinary and expert-led book provides insight into the most current and insightful topics within food and beverage tourism practice and research, elaborated by leading researchers and practitioners in the field.

This book showcases a kaleidoscope of tourism and hospitality topics, ranging from tourism education, to sustainable tourism, wildlife tourism, Brexit and tourism, and to travel intermediation, tourist motivation and experiences. This volume stimulates discussion on tourist experiences and management, from the viewpoint of various stakeholders.

Islamic tourism is an increasingly important market sector. This book provides practical applications, models and illustrations of religious tourism and pilgrimage management from a variety of international perspectives, supported by case studies.

This book provides an overview of the history and evolution of tourism to the present, and speculates on possible and probable change into the future. It uses several practitioner-linked, real-life examples and case studies derived from all aspects of the tourism, travel and events industries.