by
Watt, David C., 1951-
Call Number
658.456 WAT
Publication Date
1998
Format:
Books
Relevance:
0.5019
Call Number
E-RESOURCE
Publication Date
2024 2023 2022 2021 2020
Format:
Other
Other
Relevance:
0.2985
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by
Goldblatt, Joe Jeff, 1952-
Call Number
658.456 DIC
Publication Date
1996
Format:
Books
Relevance:
0.1528
by
William Angliss Institute of TAFE.
Call Number
WAIARC 647.95 DIN
Publication Date
1995
Format:
Other
Relevance:
0.1500
5.
by
Media Australia (Production company)
Call Number
TR DVD 658.456 MAR
Publication Date
1997
Summary
An excellent Australian case study of how the basic principles of marketing are used to sell and promote a major entertainment product and ultimately attract over 200,000 people. The program explores the marketing mix and shows the application of product, price, place and promotion.
Format:
Other
Relevance:
0.1299