by
Trott, Paul
Call Number
658.575 TRO
Publication Date
2008
Summary
"Innovation continues to be at the forefront of economic and political debate about how to improve the competitiveness of economics and firms. This book is designed with one overriding aim: to make this exciting and highly relevant subject as clear to understand as possible." "Innovation Management and New Product Development expertly illustrates the problems faced by firms as they try to develop innovative products that will help them survive and prosper. It is designed to be accessible and readable, and was the first textbook to bring together the areas of innovation management and new product development for the business student."--BOOK JACKET.
Format:
Books
Table of contents only http://www.loc.gov/catdir/toc/ecip085/2007048699.html
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67237.2891
by
Bauer, Andreas.
Call Number
658.827 MOM
Publication Date
2006
Format:
Books
Relevance:
50829.4844
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by
Lawley, Brian.
Call Number
658.827 22
Publication Date
2010
Format:
Electronic Resources
Relevance:
36602.3789
by
Goldenberg, Jacob, 1962-
Call Number
658.57 22
Publication Date
2002
Format:
Electronic Resources
Relevance:
3.0110
by
Lawley, Brian.
Call Number
658.56 22
Publication Date
2009
Format:
Electronic Resources
Relevance:
1.6289
by
Hauptly, Denis J.
Call Number
658.575 22
Publication Date
2008
Format:
Electronic Resources
Relevance:
1.6005
by
Winsor, John.
Call Number
658.8
Publication Date
2010
Summary
Completely updated first paperback edition of a landmark title by the foremost expert on "co-creation."
Format:
Electronic Resources
Relevance:
1.5953
by
Gratton, Dean A.
Call Number
621.384 22
Publication Date
2007
Summary
In a constant stream of new ideas, wireless technologies continue to emerge offering a range of capabilities, each affording simplicity and ease-of-use. Such diversity and choice should surely beg the question, are manufacturers using the right technology for the right product? Developing Practical Wireless Applications will explore this question and, in doing so, will illustrate many of the wireless technologies currently available whilst drawing upon their individual strengths and weaknesses. More specifically, the book will draw your attention to the diverse collection of standardized and proprietary solutions available to manufacturers. As developers and innovators your choices are not restricted to any norm and, as such, a standardized or proprietary solution may afford you greater benefits in realising any product roadmap. Developing Practical Wireless Applications will provide you with a comprehensive understanding of how each technology works, coupled with an exploration into overlapping, complementary and competing technologies. In establishing this foundation, we will explore wireless applications in their context and address their suitability. In contrast, the book also considers the practicality of a wireless world in an attempt to better understand our audience and specific demographic groups. Coupled with a richer understanding of our consumers, along with our technology make-up we can indeed target wireless products more effectively. *Explores techniques used to attack wireless networks including WarXing, WarChalking, BlueJacking, and BlueSnarfing *Discusses applications utilizing ZigBee, NFC, RFID, Ultra-Wideband and WirelessUSB (WiMedia) *Details Bluetooth 2.x +EDR and introduces the v3.0 (BToverUWB) specification *Includes fundamental introductions to WiFi, namely 802.11i, 802.11p and 802.11n *Compares personal-area and wide-area communications including 3G, HSDPA, 4G, and WiMAX, as well as introducing Wireless Convergence.
Format:
Electronic Resources
Relevance:
1.5658
by
Gilmore, James H., 1959-, author.
Call Number
658.8343 GIL
Publication Date
2007
Summary
"From Starbucks to the Geek Squad, from Venice to The Venetian, Authenticity examines how successful enterprises identify themselves with their customers' self-images and desires."--BOOK JACKET.
Format:
Books
Connect to Table of contents
Publisher description http://www.loc.gov/catdir/enhancements/fy1311/2007017287-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0716/2007017287.html
Publisher description http://www.loc.gov/catdir/enhancements/fy1311/2007017287-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0716/2007017287.html
Relevance:
1.5511
by
Annacchino, Marc A.
Call Number
658.575 22
Publication Date
2007
Summary
Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples, organizational analysis and project planning tools, this new book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities. It will help the product development team better adapt to change and a dynamic market in todays global economy through product platform management, and do so rationally and reliably. And it will help product development professionals to look for hidden value in existing product lines as they plan for that change and growth ahead. Provides product development professionals with the concepts and tools for a more integrated, successful product development cycle Promotes a more coherent deployment of managers, engineers, marketers, and sales personnel to achieve results within market opportunity in terms of time, cost and performance. Shows how to better identify and target product value propositions in product line extensions and in securing new markets.
Format:
Electronic Resources
Relevance:
1.5491
by
Pruitt, John.
Call Number
658.503 22
Publication Date
2006
Summary
"The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn't just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing"--Resource description page.
Format:
Electronic Resources
Relevance:
1.5462
by
Pine, B. Joseph
Call Number
658.56 PIN
Publication Date
1999
Summary
With The Experience Economy, Pine & Gilmore explore how successful companies - using goods as props and services as the stage - create experiences that engage customers in an inherently personal way. Why does a cup of coffee cost more at a trendy cafe than it does at the corner diner or when brewed at home? It's the value that the experience holds for the individual that determines the worth of the offering and the work of the business. From online communities to airport parking, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating engaging experiences for both consumers and corporate customers. Make no mistake, say Pine & Gilmore: goods and services are no longer enough. Experiences are the foundation for future economic growth, and The Experience Economy is the playbook from which managers can begin to direct new performances.
Format:
Books
Table of contents http://lcweb.loc.gov/catdir/toc/98-33202.html
Publisher description http://www.loc.gov/catdir/enhancements/fy1311/98033202-d.html
Publisher description http://www.loc.gov/catdir/enhancements/fy1311/98033202-d.html
Relevance:
1.5415
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